Sales Professional with 25+ years' experience
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I am a commercially astute Sales Professional with 25+ years' experience. I bring a blend of operational discipline, deep customer understanding, and commercial sharpness. Adept at navigating complex networks and managing P&L levers to ensure profitable outcomes. Recognised for calm leadership, data‑driven decision making, and a people‑first approach.
National Foodservice Business Manager at New Zealand Natural Ice Cream Company (2024-01 – 2026-12)
Upon the acquisition of our ice cream business by a larger parent company, successfully merged their Foodservice business into our own, adding multiple product categories and leveraging sales of those into our existing ice cream Distributor network and customer base.
Foodservice Manager at New Zealand Natural Ice Cream Company (2010-01 – 2024-12)
Managed all National Distributor & Wholesalers as well as National accounts. Grew the NZ Foodservice business sales from $4m to $10m.
Business Development Manager at New Zealand Natural Ice Cream Company (2008-01 – 2010-12)
Increased the value of the Upper North Island territory from $2m to $3m.
Sales Representative at New Zealand Natural Ice Cream Company (2008-01 – 2026-12)
Between 2008-2026 achieved multiple ice cream sales wins including:
Foodservice Manager at The Bell Tea Company (2006-01 – 2008-12)
2 x 1-year contracts focused on growing Foodservice sales.
Business Development Manager at Illy Caffè (2004-01 – 2006-12)
Grew sales of premium coffee and machinery into Foodservice end users.
Northern Regional Sales Manager at Nestlé (2002-01 – 2004-12)
Led a team of 6 salespeople and grew the Northern Region into Nestle NZ's top Foodservice region for both sales value and margin. Established a new product category for Nestle, being freshly roasted & ground coffee.
Account Manager Auckland South at Nestlé (2001-01 – 2002-12)
Managed a large product portfolio and consistently exceeded growth targets.
Account Executive Hot Beverages at Unilever (1999-01 – 2001-12)
Won the Government Stores Board contract, supplying national organisations including Hospitals, Corrections, Military & Defence with hot beverages and serving solutions.
Chef Sales Representative at Tegel Foods (1998-01 – 1999-12)
Launched a new value‑added fresh poultry range into the Foodservice market for the company. Successfully grew this new product category for the business by using previous Catering trade experience and contacts to gain new customers.
Chef (1990-01 – 1998-12)
Professional Cookery Certificates in Professional Cookery – London City & Guilds
