Marianne Collo
Sales
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About
Results-driven Marketing, Brand & Sales Professional with a strong commercial mindset and a proven ability to drive growth.
Experience
Sales Team Leader at Future Glow Philippines (2023-05 – Present)
Leading sales team with focus on account management and team development
- Drove 20% sell-in and 13% sell-out growth in 2025 for the Watsons Personal Care account by expanding the product portfolio, launching five (5) new brands, and strengthening in-store execution
- Mentored sales team members, created sales and reporting templates to improve productivity
- Supported promotional campaigns using an Online + Offline (O+O) strategy
- Implemented process improvements to streamline sales operations
Key Account Manager at Do Day Dream Philippines (2021-01 – 2023-04)
Managed key retail accounts and spearheaded acquisition of new retail partners
- Spearheaded the acquisition of five (5) new retail accounts within one year
- Conducted market research, analyzed SKU assortments, prepared OPEX budgets
- Negotiated contracts to secure product listings
Key Account Manager at Benby Enterprises Inc. (2015-09 – 2020-12)
Managed major retail accounts with focus on sales performance and brand growth
- Managed SM Group and Waltermart accounts, surpassing sales targets by achieving 118% of sales targets with a minimal return rate of 1.6%
- Led business reviews, performance analysis, and marketing campaigns
- Collaborated with key stakeholders to enhance brand performance and uncover growth opportunities
Brand Officer at Getz Brothers Philippines (2014-06 – 2015-06)
Developed and executed brand strategies for distribution optimization
- Developed and executed brand strategies to optimize brand distribution and sales
- Strengthened partnerships with key retailers and brand principals
Marketing Associate at Chemrez Technologies Inc. (2011-03 – 2014-04)
Provided marketing support with focus on client management and market analysis
- Organized exhibitions and provided end-to-end support for client orders and complaint resolution
- Monitored raw material market trends to guide sales strategies
- Coordinated daily with R&D, production, and operations teams to align workflows and deliverables
Education
Bachelor's Degree in Business Administration Major in Marketing – Miriam College (2010)
