Asif Salam

Results-driven Digital Marketing Specialist with over 5 years of experience in Growth Hacking, Performance Marketing, and E-commerce Scaling. Expert in leveraging AI-driven automation and Data Analytics to optimize ROI/ROAS. Proven track record of enhancing brand visibility and driving high-quality Lead Generation through multi-channel digital strategies.

Digital Marketing Manager - E-COMMERCE SHOPPING WEBSITES | BUSINESS - UAE | INDIA

(2018-01)

• Architected and scaled automated E-commerce operations for UAE-based brands, focusing on Customer Acquisition Cost (CAC) reduction and Lifetime Value (LTV) growth.
• Managed end-to-end Social Commerce strategies for brands like @veilsofmaeve.ae and @trynbuy.store, increasing organic engagement and conversion rates.
• Implemented Email Marketing Automation and Drip Campaigns to improve customer retention and cart recovery.

DIGITAL MARKETING MANAGER - ARPIS REAL ESTATE - DUBAI, UAE

(2022-01 - 2025-01)

• Spearheaded Full-Funnel Lead Generation campaigns, significantly increasing high-intent property inquiries.
• Developed "Agent R," an AI-powered assistant, to automate property-client matching, reducing manual lead processing time.
• Optimized PPC campaigns and SEO metadata to ensure top-tier ranking in a competitive real estate market.

GRAPHICS DESIGNER - LENSMAN STUDIOS - ABU DHABI, UAE

(2020-01 - 2022-01)

• Produced high-conversion Creative Assets and visual concepts for digital campaigns.
• Bridged the gap between Brand Identity and performance marketing by creating data-informed ad creatives.

DIGITAL MARKETING - Digital Marketing - Google Classroom (2020-01)

DUAL DEGREE MCA - Master of Computer Applications - Mahatma Gandhi University (2019-01)

HIGH SCHOOL DIPLOMA - C.B.S.E (2014-01)