Branch Manager at Fashion Boutique 7B (2025-10 – Present)
- Manage end-to-end operations of a 3-floor non-food hypermarket (home, lifestyle, toys, stationery, kitchenware).
- Implemented warehouse SOPs, eliminated informal storage, and improved inventory flow efficiency by 15%.
- Redesigned store layout and category structure to enhance merchandising and customer flow.
- Drove 12% YoY sales growth in Q4 2025 and accelerated growth to 14% in H1 2026
- Led staff training programs to improve sales performance and operational discipline.
- Developing and executing 2026 strategic business plan, driving a 40% increase in average basket value
Business Development Manager at Paths of Excellence Global Services LLC (2024-08 – 2025-09)
- Led the import and retail launch of premium sparkling water in Oman, diversifying the company's portfolio and achieving a 15% increase in market share within the first year.
- Negotiated with international suppliers to secure competitive terms and build long-term strategic relationships.
- Maintained consistent stock levels across retail outlets by managing supplier performance and delivery schedules.
- Implemented inventory control measures to optimize stock turnover and reduce waste.
Store Supervisor at United Hypermarket (2024-01 – 2024-08)
- Managed daily operations of a 5,000 sqm hypermarket with 50+ staff members across 8 departments, ensuring efficient operations customer service
- Oversaw product merchandising and in-store promotions to maximize sales and improve customer experience.
- Conducted regular staff training on customer service excellence and sales techniques, resulting in 11% improvement in customer satisfaction scores
- Analyzed sales data to optimize stock levels and reduce wastage by 3%.
Supply Chain Manager at Shivaz Industries (2022-10 – 2023-12)
- Led a team that managed the operations of multiple retail and distribution channels, ensuring consistent supply and quality control.
- Increased product availability from 73% to 95% by implementing inventory management systems in warehouses and tracking sales data in retail stores
- Enhanced the in-store product flow by streamlining inventory processes and training store managers.
- Led the product development and expansion of Green Hammer Tea, Golden Teapot, and Shivaz Earl Gray brands from 3 SKUs to 24 SKUs, significantly enhancing the product portfolio and market presence.
Senior FMCG Buyer and Section Supervisor at United Hypermarket (2018-11 – 2022-09)
- Managed end-to-end procurement processes for high-turnover FMCG products, achieving a 4% reduction in purchasing costs through effective supplier negotiation and strategic sourcing.
- Implemented inventory control measures and waste reduction strategies for fresh food sections, reducing waste costs by 2.5% and improving overall profitability.
- Implemented inventory control procedures that reduced shrinkage by 15% and improved stock accuracy to 98%
- Conducted supplier evaluations, negotiated contracts, and maintained vendor relationships, ensuring reliable supply chain operations and on-time deliveries.
- Oversaw product merchandising and planogram implementation across all departments, resulting in 11% increase in average basket size
- Monitored key performance indicators (KPIs) to track purchasing performance, supplier compliance, and cost savings.
Plant Manager & Commercial Deputy at Alma Global Trading (2015-06 – 2018-10)
- Managed production flow and ensured product quality, meeting the needs of both retail and wholesale clients.
- Led the development and launch of over 16 product SKUs, increasing shelf presence across multiple Iran retail chains such as Carrefour (HyperStar)
- Negotiated and secured raw material supplies, ensuring timely production and delivery to retail outlets.
- Managed packaging and labeling to meet regulatory requirements for retail distribution.
Academic Program Coordinator & Lecturer at University of Applied Science & Technology – Farda Center (2013-09 – 2015-12)
- Delivered undergraduate-level lectures in business and food industry-related subjects across various disciplines, including Management, and Food Science.
- Served as Deputy Head of the Center, overseeing academic operations for over 1,000 students in associate and bachelor's degree programs.
- Led the development and planning of new academic courses and training programs aligned with market and industry needs.
- Supervised administrative staff, managed scheduling, and ensured regulatory compliance with educational authorities.
- Enhanced educational service delivery by optimizing human resources and academic coordination processes.
Executive Manager at Iranian Edible Oil Industries Association (2012-07 – 2015-06)
- Led product development initiatives tailored for retail, expanding the company's presence across large retail chains in Iran.
- Managed B2B negotiations and strategic partnerships to increase retail distribution channels.
- Developed and executed store-level promotions, improving in-store visibility and driving sales.
Human Resources Deputy Manager at Oilseed Research and Development Company (2010-03 – 2012-06)
- Boosted staff retention by 25% over 2 years through effective HR strategies.
- Slashed HR costs by 15% via strategic planning and process improvements.
- Enhanced employee engagement scores by 30% through targeted initiatives.
- Developed award-winning training programs, improving workforce skills.
- Expert in labor law compliance and employee relations negotiations.
Public Relations Manager at Agricultural Engineering Disciplining Organization (2005-04 – 2010-03)
- Managed relations for over 10 Fortune 5000 clients, enhancing brand visibility.
- Secured 50+ media placements in top outlets, increasing brand exposure and customer engagement.
- Led crisis communication efforts, mitigating 90% of risks, improving brand image.
- Negotiated 15 celebrity endorsements, enhancing brand perception and building brand exposure and customer engagement.
- Negotiated 15 celebrity endorsements, enhancing brand perception and building customer trust.
- Increased website traffic by 200% through effective SEO/PR strategies.
