Nicolette Cook

Drive B2B demand generation and pipeline marketing engagements for clients across regulated and high-growth industries, developing messaging frameworks and positioning strategies that directly support lead generation and enterprise sales cycles. Advise C-suite executives on integrated go-to-market strategies spanning digital, PR, and owned media channels, aligning marketing initiatives with revenue and pipeline contribution goals. Implement CRM-driven marketing automation workflows to improve funnel visibility, lead scoring, and cross-functional alignment between marketing and sales teams.

Founder & Brand Management Consultant at BANYAN MARKETING LLC (2024-01 – Present)

• Drive B2B demand generation and pipeline marketing engagements for clients across regulated and high-growth industries, developing messaging frameworks and positioning strategies that directly support lead generation and enterprise sales cycles.
• Advise C-suite executives on integrated go-to-market strategies spanning digital, PR, and owned media channels, aligning marketing initiatives with revenue and pipeline contribution goals.
• Implement CRM-driven marketing automation workflows to improve funnel visibility, lead scoring, and cross-functional alignment between marketing and sales teams.
• Develop executive-facing communications and content assets — including messaging narratives and brand voice guidelines — to strengthen enterprise credibility and accelerate buyer engagement.

Founder & Digital Media Strategist at THIRD EYE MEDIA (2023-01 – 2024-12)

• Founded a B2B marketing consultancy serving startups and growth-stage organizations; delivered multi-channel demand generation campaigns that increased client pipeline engagement by an average of 40% and improved digital funnel visibility by 35% through analytics-driven optimization.
• Built content planning systems and ABM-adjacent messaging frameworks enabling clients to maintain consistent, persona-driven communications across all pipeline touchpoints.
• Conducted data analytics and attribution research to identify top-performing campaign channels and optimize marketing spend for maximum funnel impact.

Media & Marketing Director at GSS GEAR (2023-01 – 2023-12)

• Led end-to-end B2B and consumer marketing strategy, launching the company's first integrated e-commerce platform and external demand generation program — contributing to a 3,300% increase in online sales within one quarter post-launch.
• Partnered with sales, leadership, and operations to align product launches and channel partnerships with cohesive go-to-market messaging, driving measurable pipeline growth.
• Developed multi-channel communications and sales enablement narratives supporting rapid scaling across both wholesale and direct channels.

Director, Equipment Sales & Distribution at GBRS GROUP (2022-01 – 2023-12)

• Managed government and wholesale partner programs within regulated contracting environments, overseeing sales cycle execution, compliance requirements, and partner communications strategies — increasing monthly sales revenue by 25%+.
• Led cross-functional sales–marketing alignment across sales, operations, and marketing to support international expansion, building distributor messaging frameworks for scalable global go-to-market execution.
• Developed enterprise-facing communications and partner enablement assets for domestic and international clients, ensuring clarity and compliance across complex B2B sales motions.

Founder & Operator at PRANA YOGA STUDIO (2019-01 – 2021-12)

• Founded and operated a boutique wellness business; directed brand positioning and customer acquisition campaigns that doubled the client base through targeted local outreach, lifecycle marketing, and retention initiatives.

Manager & Sommelier at AQUA BY EL GAUCHO (2016-01 – 2018-12)

• Managed front-of-house operations for a high-volume fine dining restaurant generating $40K–$50K in nightly revenue, leading a team of 60–80 employees and driving operational efficiency through structured training programs.
• Applied data-informed purchasing and cost-optimization strategies to reduce wine and spirits acquisition costs by approximately 10%.

MBA – University of Michigan — Stephen M. Ross School of Business (2026-05)

BA in International Relations – Florida International University (2016-05)