Visual Merchandising Manager
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Brand creative professional with extensive experience in visual merchandising, corporate and retail marketing, advertising, event planning/management and design initiatives. Proven track record in elevating brand experiences and implementing strategic visual merchandising plans for renowned brands like Perry Ellis, Tommy Hilfiger, XOXO, Rochas, and more. Adept at creating visually compelling displays and managing boutique environments to enhance customer engagement and drive sales. Fluent in English and Spanish, with proficiency in Adobe Creative Suite
Vivero Cuipo, Founder & Co-owner / Marketing Manager Mar 2020 - Present
Launched and successfully operated Vivero Cuipo Boutique, specializing in high-quality plants and floral arrangements.
Sustained and grew the business for over three years, establishing a loyal customer base and a strong brand presence.
Developed innovative marketing campaigns and events that increased brand visibility and customer engagement by 30%
Feb 2017 - Mar 2020
Coordinated, planned, and executed window displays, pop up installations, and events to drive client engagement and brand awareness.
Developed business proposals and managed client relationships, achieving a 15% growth in client acquisition.
Multiservicios y Mercadeo, Key Account Manager
Oct 2014 - Jan 2017
Developed business proposals and managed client relationships, achieving a 15% growth in client acquisition. Managed annual marketing budgets up to $1,000,000, ensuring projects were completed on time and within budget
Perry Ellis International, Visual Merchandiser Manager
Oct 2012 - Jul 2014
Lead visual merchandising activities for brands including Perry Ellis, XOXO, and Rochas. Developed and implemented brand strategies aligned with headquarters' guidelines, adapted to local markets around Latin America.
Florida State University. Tallahassee, Florida
Retail, Merchandising and Textiles
Artidi. Barcelona, Spain
European Expert in Visual Merchandising and Commercial Spaces
Florida State University. Panama Campus
Accredited with 97.50 PDUs: 65.50 Technical, 16 Leadership, 16 Strategic
Jan 2006 - Apr 2010
May 2011 - May 2012
