Marilise Chaves

Senior executive with a solid career in Product Management, Business Development, Sales Leadership, and General Management, bringing 26 years of experience in medium-sized and large national and multinational companies. Expertise in leadership, national and international account management, B2B strategy, project management, and coordination of complex commercial processes involving quality, supply chain, projects, production, and logistics.

Founder and Business Manager at MC2 Solutions (2025-05 – Present)

Responsible for business development, market expansion, and commercial representation of industrial products and solutions in Peru and the Andean Region.

• Prospecting and developing new markets and business opportunities.
• Managing strategic relationships with clients, suppliers, and business partners.
• Identifying customer needs and delivering tailored commercial solutions.
• Leading sales processes, negotiations, and contract management.
• Preparing commercial proposals and business development strategies.
• Supporting market entry initiatives for international companies seeking expansion in Peru and neighboring markets.

Commercial Managing Partner at Hatariy Consulting (2025-05 – Present)

Partner and Commercial Managing Partner of a business consulting firm focused on strategic growth, commercial excellence, and organizational transformation.

• Leading business development and client acquisition initiatives.
• Supporting companies in commercial strategy, market expansion, and organizational growth.
• Facilitating strategic planning and execution processes.
• Implementing performance management systems, KPIs, and leadership development programs.
• Advising executive teams on business transformation and sustainable growth strategies.

Sales Manager at FLINT GROUP (2024-04 – 2025-04)

Management of accounts and distribution in Peru, Chile, Ecuador, Bolivia and Central America, in the flexible packaging and card market, ensuring performance in accordance with the global strategy of products and services through visit planning, strengthening relationships and customer loyalty. Increased sales in new accounts and markets through an optimized portfolio and a focus on best practices, achieving a 20% increase in profits in processes. Increase in sales volume from 2024 to 2025 by 30%, due to new customers and introduction of new technologies with an average price higher than conventional.

Principal Manager at IMCD (2022-07 – 2024-03)

Supplier Management for Construction, Coatings, Plastics, Industrial and Home Personal Care applications, marketing review to current and new products, and supplier development. Strategic analyses and tactics plan oriented by commercial team. Delivery assurance and quality products and services focus on customers' needs.

Head of Sales and Marketing at LK BUSINESS (2021-03 – 2022-06)

Sales and Marketing Team Management, introduction of new products and strategy, such as mission, vision and value creation. KPI's for goals and routine and third party management, portfolio adequacy to reach new markets. Family businesses coaching for a high level of performance and quality of service. Products and Markets Development, New Price Strategy, Ethics and Conduct Code and Commercial Strategy 2022.

Key Account Manager at SHERWIN-WILLIAMS (2019-09 – 2021-03)

• Responsible for managing / developing / capturing high volume accounts in a multi-segment territory to meet the sales goals, volume, margin, ASP and PBT
• Manage opportunities in key accounts under the project management scheme based on planning
• Maintain a "Customer Service" approach aimed at monitoring the product inventory on the customer's site
• Implementation of pricing strategy and product mix that includes price increases ensuring the target ASP.

Student at EMBASSY ENGLISH (2018-08 – 2019-03)

• Cultural Exchange for English Language Improvement in New York City, USA

Project Manager at BRANDWORKS (2018-03 – 2018-05)

• Performance in the Management of the Ideal Network Project - AMBEV, direct interface with the logistics and PCP team, analysis and presentation of the "positivation" of sales points throughout Brazil.

General Manager at ORICA (2014-06 – 2018-02)

Report to LATAM CEO. Responsible for four Business Lines (Personal Care, EPS, PU and Mining) in an Australian company. Business management, financial analysis, contribution margins, sales, volumes. Experience in redefining strategic actions in accordance with established goals.

• Increase in sales 25% and in margin contribution of 45% over budget, due to repositioning and change of business model in sales back to back (2017).
• Reduction of the fixed cost in AUD 400k/year, through the structure adequacy to increase profitability, by exchange of logistics operator, health plan, change of office and relocation of the financial team.
• Identify and drive profitable portfolio business opportunities by promoting existing products in untapped applications or by pursuing innovations in new or already established market application products.

Regional Sales Manager at Termotécnica (2010-01 – 2014-05)

Responsible for approximately 40% of the billing (R$120 million/year), with dominion in the Sound & Image, White goods (refrigeration) and Automotive markets. Responsible for the team of coordinators focused on results, increased profitability and organized growth, with evolution in the Contribution Margin from 46% to 58%.

• Increase in volume in the Manaus region, dominated by Koreans, 1.2 thousand tons/year (2011).
• Input into the automotive market in the regions of São Paulo and Manaus totaling 160 tons. Average price increase by 10% in one year period.

Business Coordinator at Termotécnica (2008-06 – 2009-12)

Responsible for developing new business in EPS for packaging and technical parts, prospecting potential markets, producing solutions to customers, focusing on products with high added value and profitability. Management and maintenance of medium and small accounts, inventory tracking, cost evaluation and commercial technical support.

Business Coordinator at Termotécnica (2007-03 – 2008-05)

Responsible for introducing the company in the chemical market with a focus on specialties, initial business training in all its context, market research, sales policy formation and its strategy from the first application until its maturation.

• Achieve results and leverage with the new business in the company, bringing this unit into a solid and durable business.

Account Manager at Ciba Specialty Chemicals (2000-09 – 2006-02)

Responsible for developing new markets in the graphic and industrial sector, managing national and international accounts, technical and commercial assistance, strategies and negotiation.

• Annual turnover of 7 million CHF, development of new customers and markets, growth in sales of 56% 2004, compared to 2003 annual sales.
• Increase in customer participation in sales from 10% to 40%, promoting sales maintenance, strengthening relationships with key customers and prospecting partnerships.

Product Development Technician at UCB Chemicals (1999-04 – 2000-07)

Experience in UV curable resins for the graphic and industrial market, both in paints and varnishes as well as compounds, as clichés, assisting the client in the development of new products, orientation and training on UV technology.

Executive MBA in Business and Service Marketing – ESPM Business School (2005)

Graduation in Graphic Technology – SENAI Theobaldo de Nigris (2002)