Independent Design Studio for Lifestyle Brands at Joie Brand Design (2006-01 – Present)
- Lead brand partnerships from discovery and strategy through creative direction, design, and production, translating business goals into cohesive visual systems across digital and print.
- Partnered with nearly 50 lifestyle brands, including a full menu redesign for the Ritz-Carlton, Rancho Mirage resort and a complete brand overhaul for Meissner CRES, San Diego.
- Direct cross-functional project teams — writers, photographers, web developers, and marketers.
- Provide senior-level design and art direction support to agencies and in-house studio teams on an ongoing and project basis.
Graphic Designer at Sur La Table (2022-01 – 2026-01)
National Retailer for High-End Cookware & Bakeware
- Designed and executed digital omni-channel assets for large-scale promotional campaigns across social, web, and email touchpoints.
- Owned design and production of monthly in-store signage kits across 55 stores nationally, standardizing into 50 templates and authoring an SOP guide that improved efficiency and brand consistency across the design team.
- Collaborated within a cross-functional team of 20, including designers, copywriters, and project managers.
- Produced a broad range of print collateral, including seasonal and core private-label product packaging, store opening and closing packages, PR/media direct mailers, and co-branded event materials.
Agency Design Role at Various Agencies
- Agency design role producing large-scale multilingual publications for Royal Caribbean Cruises and Celebrity Cruises, including recurring press checks in Europe and North America.
