Valeska Rivas

Digital Marketing and Content Marketing Specialist with more than 3 years of experience in content optimization, growth strategies and digital positioning. Creative, proactive and results-oriented with skills in relevant content creation and optimization of creative processes under a SEO and Growth approach using digital tools.

Project Assistant - Goldfish Agency

(2025-01)

• Definition and analysis of performance KPIs by influencer to optimize content strategies.
• Mapping, selection, negotiation of rates and monitoring of campaigns with +70 key influencers in LATAM.
• Proposal of creative ideas and/or scripts for content according to the objective of each campaign based on the marketing funnel.

Channels & Growth Junior Consultant - Neo Consulting

(2023-04 - 2024-10)

• Implementation of artificial intelligence tools (LLMs) to optimize creative processes by 50%, achieving an increase in efficiency and quality of content.
• Design and implementation of SEO strategies to improve organic positioning, increasing the visibility of digital assets in search engines by more than 150%.
• Conceptualization and execution of multichannel Content Marketing strategies, with a focus on personalization and scalability for diverse audiences.
• Analysis of market trends and proposal of strategic improvements to increase conversion rates throughout the marketing funnel.
• Execution of audits for Meta Ads and Google Ads advertising campaigns, providing insights for optimization.
• Management and supervision of the digital team under agile methodologies, ensuring the effective execution of each assigned project.

Employer Branding and Consulting Trainee - FirstJob

(2022-03 - 2022-12)

• Development and execution of email marketing campaigns and B2B and B2C content, aligned with strategic brand objectives, increasing OR by 23% and CTR by 12%.
• Database management and reporting of mailing and event performance, providing key insights to optimize future initiatives.
• Management of virtual events, strengthening interaction with participants, promoting key relationships with stakeholders and increasing attendance by 57%.
• Analyzed market trends and proposed strategic improvements to increase conversion rates throughout the marketing funnel.

Marketing and Experience Intern - Selina Hotels

(2021-08 - 2023-01)

• Planning and execution of content strategies for social networks, achieving an 62% increase in brand reach and engagement.
• Management of strategic alliances to improve the company's positioning in the market and expand its reach.
• Coordination and execution of the company's activities and events, ensuring the success of their implementation and the improvement of customer satisfaction exceeding 80% in monthly NPS.

Líder de Marketing Digital y Estrategia Online - Yachay Wasi

(2025-02)

• Design and implementation of digital marketing plans aligned to KPIs optimizing reach by more than 300% and 65% conversion.
• Evaluation of metrics with Google Analytics and tracking tools for strategic decision making.
• Development of growth marketing and web optimization strategies based on user behavior and trends.
• Management and supervision of the digital team under agile methodologies, ensuring the effective execution of the integrated digital strategy.

Specialization - Growth Hacking and Digital Strategy - Universidad Peruana de Ciencias Aplicadas (UPC) (2023-03 - 2023-12)

Bachelor's Degree - Business Administration - Universidad de Piura (2016-03 - 2021-12)