Full-Stack Marketer

We're Hiring: Full-Stack Marketer

Location: Philippines (Remote)

Schedule: Full-Time | Flexible with US Team Collaboration Hours

Salary: $2,200–$3,000/month (based on experience) + Performance Bonus on Ad Spend About Upstack Data

Upstack Data is a Miami-based SaaS building marketing automation for Shopify merchants. Our flagship product, Signal, replaces broken browser-based pixels with reliable first-party server-side events to Meta, TikTok, and other ad platforms. We're a lean, AI-first team running offshore-first - most of our engineering, GTM, and operations roles are filled with PH talent.

About This

Role

We’re looking for a Full-Stack Marketer to own and execute marketing across the entire customer journey—from awareness and acquisition to activation, conversion, and retention. This is a hands-on, cross-functional role working directly with the founders to drive pipeline growth, improve conversion rates, launch campaigns, and run growth experiments. You’ll connect the dots across content, email, social, SEO, product marketing, landing pages, and marketing operations to identify and execute opportunities that move key growth metrics.

What You'll Do

Plan and execute integrated marketing campaigns that drive awareness, engagement, pipeline, and revenue

Create and distribute content across blogs, email, social media, case studies, landing pages, and customer-facing assets

Build and optimize lifecycle marketing campaigns including onboarding, nurture, activation, retention, and win-back sequences

Manage and improve conversion funnels across website, content, email, and product touchpoints

Launch and optimize landing pages, lead magnets, webinars, product announcements, and GTM campaigns

Conduct growth experiments across acquisition and conversion channels and use data to improve performance

Collaborate with founders on positioning, messaging, and market strategy

Track and report on key growth metrics including traffic, leads, activation, pipeline contribution, CAC, and conversion rates

Leverage AI tools and automation platforms to improve marketing efficiency and output

Identify opportunities to increase brand awareness, customer acquisition, and customer retention Requirements

3–6+ years of experience in B2B SaaS marketing, growth marketing, demand generation, product marketing, or a similar role

Proven ability to execute across multiple marketing disciplines rather than specializing in only one area

Experience creating content, managing email campaigns, launching marketing initiatives, and optimizing funnels

Strong understanding of customer journeys, attribution, conversion optimization, and marketing analytics

Excellent written and verbal communication skills

Comfortable working independently and taking ownership of projects from concept to execution

Strong analytical mindset with the ability to make decisions based on data and experimentation

Ability to thrive in a fast-paced startup environment with changing priorities Nice To Have

Experience working in SaaS, martech, adtech, e-commerce, or Shopify-focused companies

Familiarity with DTC (Direct-to-Consumer) brands and the e-commerce ecosystem

Experience with HubSpot, Klaviyo, Webflow, GA4, Google Search Console, or similar marketing tools

Knowledge of SEO, content marketing, and organic growth strategies

Exposure to paid acquisition channels including Meta, Google, LinkedIn, or TikTok

Experience using AI tools for content creation, research, automation, and workflow optimization

Understanding of server-side tracking, attribution, and customer data platforms What We Offer

🌎 100% remote

🏖️ 10 days PTO + US holidays

❤️🩹 Monthly healthcare allowance

🔌 $50–$100/month equipment & connectivity stipend (as needed)

📈 Real career growth as Upstack scales Your Application Roadmap

You've applied - awesome! Here's what happens next: Step 1: Application Review

Our team will review your experience, skills, and qualifications to see if there's a strong match for the role. Step 2: Initial Interview

If your background aligns with what we're looking for, we'll invite you to a conversation with our recruiting team. This is our chance to learn more about you - and your chance to learn more about us. Step 3: Online Assessment

Depending on the role, you may be asked to complete a short skills assessment so you can showcase what you do best. Step 4: Final/Client Interview

Top candidates will move forward to meet with the hiring manager or client team. Bring your experience, your wins, and your personality - we want to get to know the real you. Step 5: Job Offer

If it's a great match on both sides, we'll present your offer and get you ready for an exciting new chapter. Not selected for this role? No worries. Strong candidates may be considered for future opportunities that better match their skills and experience. We appreciate every application and can't wait to meet talented professionals like you!