Lead Generation VA

Job Summary

Make your mark as a proactive and resourceful Lead Generation and Email Outreach Specialist who powers our outbound prospecting and runs our marketing email campaigns. The role combines list building, sequence management, and campaign execution with inbound lead handling and pipeline maintenance. You’ll excel here if you’re a self-starter with strong technical aptitude who enjoys a fast-paced setting and can build processes from scratch.

Key Responsibilities

• Create targeted prospect lists in Apollo.io based on defined ideal client profiles

• Build and manage outbound email sequences and cold outreach campaigns in Apollo.io

• Plan, schedule, and send marketing email campaigns

• Watch campaign performance and refine sequences to raise open rates, reply rates, and conversions

• Handle inbound lead flow so every lead gets timely follow-up and is routed correctly

• Keep lead records, contact data, and the overall pipeline tidy across CRM systems

• Prepare regular reports on campaign performance, lead volume, and pipeline activity

• Research and find new prospecting channels and audience segments

• Work with the founder directly to fine-tune messaging, targeting criteria, and outreach strategy

• Document processes and write standard operating procedures as workflows are set up

Mandatory Skills

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management

• Proven experience in B2B lead generation and cold email outreach

• Proficiency with CRM platforms for lead tracking and pipeline management

• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement

• Ability to write clear, persuasive outreach copy that earns responses

• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates

• Dependable, sharp-eyed, and self-directed with minimal supervision

• Strong communication skills and a proactive approach to solving problems

Preferred Skills

• Experience with Keap (Infusionsoft) or similar marketing automation platforms

• Background in or familiarity with the finance, accounting, or professional services industry

• Experience creating outreach processes and SOPs from scratch in an early-stage business

• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization

• Familiarity with email verification and list cleaning tools

• Able to carry several campaigns at once while keeping data quality high

Why Join Us

This is an opportunity to play a foundational role in a growing finance and accounting firm and build its outreach function from the ground up. Working directly with the founder gives you a view into business strategy and a chance to make a measurable difference to growth. If you enjoy building systems, owning your work, and seeing its results firsthand, this role offers both autonomy and purpose.