Web Designer & Developer (Work From Home)

Job Summary The Web Designer & Developer is responsible in leading the visual and technical execution of the company’s digital presence by managing website operations, brand assets, and performance optimization. This role bridges creative strategy and backend functionality to ensure a cohesive, high-converting digital experience across all channels.

Job Description

• Full ownership of day-to-day operations and maintenance for AFH and BFSS web properties. This includes managing hosting environments and ensuring all plugins, themes, and integrations are updated and conflict-free.
• Oversee the end-to-end product upload process. Ensure high-fidelity imagery and video are optimized for web speed and manage inventory data.
• Regularly audit the user journey to identify and resolve "friction points" like broken links, checkout lag, or mobile display errors. Coordinate with external developers or third-party support for complex API or database issues.
• Utilize data-driven insights from Google Analytics (GA4) and Heatmaps to report on traffic, conversion rates, and bounce rates. Translate these metrics into actionable design or technical improvements.
• Design and execute high-converting visual assets for newsletters, social media (Instagram, Pinterest, Facebook), and digital advertisements.
• Direct and produce "highly edited" photography and video content. This includes managing stock libraries, color grading, and ensuring all visual assets align with the brand’s aesthetic.
• Oversee the layout and production of digital flyers, brand guides, and occasionally print-ready assets for in-store events, ensuring typography and color consistency.

Screening Criteria

• Bachelor’s degree in Graphic Design, Web Design, Marketing, IT, or related field.
• Minimum of five (5) years of experience in web management, digital design, or eCommerce operations.
• Must have a stable employment history.

Required Qualifications

• Demonstrates proficiency in Adobe Creative Cloud, including Photoshop (retouching), Illustrator (vector/logo creation), and InDesign (layout design).
• Manages website platforms using HubSpot (or similar CMS) and Shopify, with working knowledge of basic PHP, HTML, and CSS for backend adjustments.
• Utilizes Mailchimp and/or HubSpot for audience segmentation, automated workflows, and email template building (including custom HTML).
• Uses Figma and/or Adobe XD to create wireframes and collaborate on UI/UX improvements prior to development implementation.
• Leverages Google Analytics 4, Google Search Console, and Google Merchant Center to monitor performance and translate data into actionable website optimizations.
• Demonstrates proficiency in Meta Business Suite and Pinterest Ads Manager to support paid digital initiatives.
• Clear and coherent both written and verbal communication skills in English.