A Leoncio

Results-driven Digital Campaigns and Paid Media Manager with experience managing multi-channel campaigns across DV360, The Trade Desk, Yahoo DSP, and Meta for major Australian agencies and property developers. Strong background in executing data-driven programmatic strategies, optimizing performance across display, video, and paid social to achieve measurable revenue growth and efficiency gains. Previously led high-impact paid search initiatives for DMCI Homes, where Google Ads campaigns alone generated a 10-digit increase in monthly sales revenue, demonstrating a strong foundation in performance marketing and conversion strategy.

Skilled in translating media strategies into precise campaign execution, audience segmentation, bid optimization, pacing management, and cross-platform performance analysis. Adept at leveraging analytics, first-party data, and AI-driven optimization tools to maximize ROAS and drive scalable growth in competitive real estate markets.

Digital Campaigns Manager at REA Group (Australia) (2025-10 – Present)

• Execute multi-channel programmatic campaigns across Meta (Facebook & Instagram), The Trade Desk, Yahoo DSP, and Google Display & Video 360 (DV360) based on strategic media plans.
• Manage paid media execution for corporate accounts representing major Australian agencies and property developers, ensuring alignment with strict performance KPIs and brand standards.
• Translate strategist briefs into precise campaign builds, overseeing audience targeting, budget allocation, pacing, creative setup, and platform-specific configurations.
• Handle end-to-end trafficking, launch, and monitoring of display, video, and paid social campaigns across multiple DSPs.
• Optimize live campaigns across Meta and The Trade Desk, improving ROAS, CTR, viewability rates, and cost efficiencies through bid adjustments, audience refinement, and creative testing.
• Monitor daily pacing and delivery to ensure campaigns meet performance benchmarks and contractual objectives.
• Analyze cross-platform performance data to deliver actionable insights and optimization recommendations to strategists and account teams.
• Collaborate closely with strategists, account managers, and analytics teams to ensure seamless execution for high-value enterprise clients.

Programmatic Campaigns Specialist at DMCI Homes (2025-02 – 2025-11)

• Led end-to-end programmatic campaigns across Google Display & Video 360 (DV360) and Meta (Facebook & Instagram), driving a major digital performance turnaround and doubling condominium sales within two months, achieving 10-digit monthly revenues from paid media initiatives.
• Planned, executed, and optimized full-funnel programmatic strategies using advanced audience segmentation, contextual targeting, retargeting, and automated bidding models.
• Managed cross-channel prospecting and retargeting frameworks, aligning DV360 display/video efforts with Meta acquisition campaigns to maximize high-intent lead generation.
• Implemented data-driven budget allocation and real-time bid optimization to improve ROAS and reduce cost per qualified lead (CPL).
• Leveraged first-party data, custom audiences, and lookalike modeling to enhance targeting precision and campaign scalability.
• Monitored and analyzed cross-platform performance using Google Analytics and platform reporting dashboards, delivering actionable insights and performance forecasts to senior leadership.
• Collaborated with brand, creative, and content teams to develop high-impact programmatic ad creatives aligned with audience segments and funnel stages.
• Utilized AI-driven optimization tools and advanced analytics to continuously refine targeting strategies, improve engagement rates, and scale revenue growth

Consultant & Digital Marketing Manager at Spader Philippines (2024-01 – 2024-12)

• Developed and executed DTC e-commerce strategies that increased online visibility and drove high-intent traffic to the Shopify storefront.
• Spearheaded Meta Ads and Google Ads campaigns, optimizing audience targeting to maximize sales and ROI.
• Led site merchandising strategies and promotional campaigns, enhancing conversion rates (CVR) and customer retention.
• Collaborated with creative teams to produce high-quality product photography and video content for digital marketing.
• Utilized GA4, Hotjar, and SEMRush to analyze website traffic and customer behavior, leading to data-driven optimizations.
• Managed influencer and UGC marketing strategies, increasing engagement and social proof for brand credibility

Manager at Premium Gold Company (2019-01 – 2024-12)

• Led conversion rate optimization (CRO) strategies, ensuring an intuitive and seamless shopping experience.
• Managed e-commerce and digital marketing for a high-end consumer brand, optimizing Facebook & Instagram Ads to drive profitable sales.
• Resolved Facebook and Instagram account restrictions, maintaining uninterrupted brand promotion and ad delivery efficiency.
• Partnered with remote creative teams to develop cohesive brand assets for email campaigns, website banners, and paid media.
• Developed and executed email marketing and retargeting campaigns, increasing customer lifetime value (LTV) and repeat purchases.

Bachelor of Science in Entrepreneurship – San Beda University Manila (2019-01 – 2023-12)

Senior High School in Accountancy, Business and Management – Notre Dame of Greater Manila (2016-01 – 2018-12)