Adrian Willis Sasuman

Technical Virtual Assistant and Marketing Automation Specialist with 5+ years of experience in CRM integration, lead nurturing, and workflow automation. Built and launched 2 WordPress sites and 3 conversion funnels — including a wellness course portal on LearnDash and Keap — streamlining workflows for 70+ monthly leads and cutting manual follow-up time. Managed 60+ executive appointments monthly via Acuity Scheduling, reducing booking conflicts by 20–25 instances per month.

Drove 20–30% engagement growth across social platforms by producing 14 optimized posts per week, with a focus on CRM automation and lead conversion optimization.

Technical Virtual Assistant / CRM Integration Specialist/ Web Designer at Outsourced Doers | Inner Eye Life Coaching | SpiritedGrowth (2020-07 – 2026-03)

• Automated lead workflows using Keap and Zapier, eliminating repetitive tasks and accelerating lead follow-up. This reduced manual handling of roughly 70+ leads per month, ensuring consistent and timely client communication.
• Optimized executive scheduling with Acuity Scheduling and Google Calendar, managing 60+ monthly appointments. This decreased booking conflicts by about 20–25 instances per month, giving my client more reliable daily availability.
• Produced short-form video and graphics for social channels, increasing content output to 14 posts per week. This helped boost engagement by an estimated 30–40% across Facebook, Instagram, and TikTok, while maintaining brand consistency.

Graphic Designer/Technical Support at Love Yoga (2024-07 – 2026-01)

• Delivered social and print assets that boosted cross-channel engagement by 30–40% and strengthened brand recognition.
• Designed a cohesive brand identity (logo, palette, typography) and scalable vector assets, cutting collateral turnaround by 20% and driving 25% follower growth in 3 months.
• Maintained brand reputation by enforcing moderation guidelines and removing harmful content, escalating sensitive issues to leadership — helping preserve 100% compliance with community standards and sustaining customer trust.
• Implemented content scheduling and reporting systems that reduced manual posting time by 15+ hours per month and supported a 30–40% boost in engagement across Facebook, Instagram, and TikTok.

Social Media Manager at Confidential — Financial Services Company (2025-08 – 2025-11)

• Maintained brand reputation by enforcing moderation guidelines and removing harmful content, escalating sensitive issues to leadership — helping preserve 100% compliance with community standards and sustaining customer trust.
• Implemented content scheduling and reporting systems that reduced manual posting time by 15+ hours per month and supported a 30–40% boost in engagement across Facebook, Instagram, and TikTok.

B.S. in Information Technology – St. Peter's College of Toril (2015 – 2019)