Aiky Cruz

Product Designer with 6 years of experience driving end-to-end design cycles for complex enterprise SaaS platforms. Proficient at diagnosing and streamlining intricate workflows through user-centered design. Highly collaborative partner in unifying product, design, and engineering goals to ship digital products that increase customer satisfaction by 100%

Product Designer at Lexagle (2023-11 – Present)

• Spearheaded end-to-end development for 40+ features, utilizing user interviews, design validation, and A/B testing with actual users before delivery.
• Achieved 100% adoption rate by digitizing legacy workflows for a premier Hong Kong company, impacting 7 enterprise teams by unifying third-party system integrations to the platform's e-signing processes.
• Minimized timeline delays to 0 by leading cross-functional alignment in product strategy, UX, and technical feasibility.
• Developed and documented major design system components and UX writing guidelines for platform consistency.

UX/UI Designer (Contractor) at Avyan Global (2023-05 – 2023-08)

• Streamlined agent workflows and optimized customer intake experience for a Southeast Asian insurance provider, cutting down process times by 30% and enhancing platform usability.

UI Designer / UX Writer at Qairos Asia (2020-08 – 2023-02)

• Formulated and scaled a design systems practice at Qairos Asia, offered internally and as a client service. First deployed on a full UI refactor of an international payment processing platform.
• Established UX writing and content design systems for the agency, defining tone-of-voice and copy guidelines. First applied to a local fintech application's product copy.
• Owned the entire design process for a digital conference platform during the pandemic. From MVP ideation, wireframing and design system all the way to launch. Directly contributing to a 50% increase in engagement.

BFA in Industrial Design – University of the Philippines, Diliman (2014-08 – 2018-05)