Product Designer at Lexagle (2023-11 – Present)
- Spearheaded end-to-end development for 40+ features, utilizing user interviews, design validation, and A/B testing with actual users before delivery.
- Achieved 100% adoption rate by digitizing legacy workflows for a premier Hong Kong company, impacting 7 enterprise teams by unifying third-party system integrations to the platform's e-signing processes.
- Minimized timeline delays to 0 by leading cross-functional alignment in product strategy, UX, and technical feasibility.
- Developed and documented major design system components and UX writing guidelines for platform consistency.
UX/UI Designer (Contractor) at Avyan Global (2023-05 – 2023-08)
- Streamlined agent workflows and optimized customer intake experience for a Southeast Asian insurance provider, cutting down process times by 30% and enhancing platform usability.
UI Designer / UX Writer at Qairos Asia (2020-08 – 2023-02)
- Formulated and scaled a design systems practice at Qairos Asia, offered internally and as a client service. First deployed on a full UI refactor of an international payment processing platform.
- Established UX writing and content design systems for the agency, defining tone-of-voice and copy guidelines. First applied to a local fintech application's product copy.
- Owned the entire design process for a digital conference platform during the pandemic. From MVP ideation, wireframing and design system all the way to launch. Directly contributing to a 50% increase in engagement.
