Alenn Tan

Growth marketing and community management strategist with a track record of scaling B2B lead generation programs and multi-channel online communities from the ground up. Secured discovery meetings with enterprise brands including Walt Disney and GE, and grew a Discord community into eligibility for the Discord Partnership Program. Licensed CPA background adds a rare layer of financial and operational rigor — from SOP design to reconciliation automation — to campaign strategy and reporting most marketers can't match.

Marketing Strategist at Mintleads.io (2023-10 – 2024-11)

• Crafted cold email lead generation strategies for 20+ B2B clients, aligning campaigns with each client's business goals and market opportunities.
• Wrote and maintained 40–50 email sequences per client on average to keep campaigns running continuously.
• Booked discovery meetings with enterprise brands including Walt Disney and GE for clients.
• Used campaign data insights to identify and execute pivots in industry targeting and messaging.
• Onboarded new clients and coordinated with operations to ensure timely follow-up on warm leads.

Community Manager at Enjin (2021-11 – 2022-08)

• Managed community channels across Twitter, Discord, Telegram, Facebook, and Instagram.
• Revamped the official Discord channel and built a growth plan that achieved Discord Partnership Program eligibility.
• Authored weekly newsletters highlighting product and community updates.
• Tracked growth and engagement metrics across channels via weekly team reports.

Social Media & Community Manager at Coins.ph (2018-09 – 2021-11)

• Managed content and customer engagement across Facebook, Instagram, Twitter, and Telegram.
• Identified target audiences and built optimized communication plans to grow community engagement.
• Partnered with an in-house creative team to produce social media collateral.

Reconciliation Specialist & Accountant at Coins.ph (2016-04 – 2018-08)

• Built the company's accounting system and financial reporting SOPs, and reconciled company and partner records.
• Designed the payments reconciliation SOP and partnered with the development team to automate reconciliation workflows.

Accounting Supervisor at Uniqlo (2015-08 – 2016-01)

• Assessed the accuracy, completeness, and integrity of corporate financial records.
• Prepared monthly management and financial reports; handled annual budget preparation and year-end reconciliations.

Assurance Associate at Ernst & Young Philippines (2014-11 – 2015-07)

• Performed audit procedures to validate financial report data and reviewed internal audit controls.

Bachelor of Science in Accountancy – De La Salle University (2014)