Alexandra Ofamen

Manage campaign execution and coordination across internal teams, clients, and external partners in fast-moving environments. Monitor campaign performance and identify actionable opportunities for optimization, efficiency, and audience growth. Coordinate stakeholder communication across multiple concurrent projects while maintaining delivery timelines.

OPENMIND Media Buyer - WPP Media - Taguig, PH

(2025-07)

• Manage campaign execution and coordination across internal teams, clients, and external partners in fast-moving environments.
• Monitor campaign performance and identify actionable opportunities for optimization, efficiency, and audience growth.
• Coordinate stakeholder communication across multiple concurrent projects while maintaining delivery timelines.

Biddable Social Executive - Essencemediacom - Taguig, PH

(2025-01 - 2025-07)

• Developed and executed digital media strategies aligned with client objectives and audience behavior insights.
• Analyzed campaign performance and audience response to improve engagement and conversion outcomes.
• Acted as a key communication bridge between clients, partners, and internal teams under tight deadlines.

Media Planner - Mindshare - Taguig, PH

(2024-07 - 2025-01)

• Supported campaign planning and implementation through market research, audience analysis, and performance reporting.
• Synthesized partner and client requirements into actionable campaign recommendations.

Media Buyer (D-Commerce & Search) - WPP Media

(2023-10 - 2024-07)

• Conducted research and analysis to support performance marketing initiatives across commerce and search channels.
• Produced high-impact written materials for award submissions, contributing to recognized regional campaign wins.

Social Media Manager - Metaverse Luchador Entertainment - Remote

(2021-11 - 2022-02)

• Helped establish and moderate a global Discord community of 100+ members.
• Engaged directly with users to understand community sentiment, answer concerns, and encourage participation.
• Shared community feedback and behavioral observations with developers to support release planning and communication strategies.

Project Manager - Freelance - Remote

(2020-11)

• Managed collaborative online communities and creative projects involving 20–50 members across multiple time zones.
• Built strong working relationships with diverse contributors, serving as the primary point of contact for concerns, onboarding, conflict resolution, and escalation management.
• Monitored community participation, engagement patterns, and retention challenges to improve contributor activity and long-term involvement.
• Implemented recruitment, assessment, and retention strategies to sustain active community growth.

Content Strategist - Freelance - Remote

(2020-06)

• Gathered audience insights to inform messaging, communications, and engagement strategies.
• Translated complex information into clear and accessible presentations, written communications, and strategic recommendations.

Game Master - Freelance - Remote

(2020-03)

• Facilitated interactive sessions for groups of 3–10 participants, fostering engagement, inclusion, and sustained community participation.
• Built strong interpersonal rapport with players from diverse backgrounds while balancing group dynamics, conflict management, and individual needs.
• Observed behavioral patterns and adapted session design in real time to maximize retention, enjoyment, and user experience.

Bachelor's of Arts - English Literature - Ateneo de Manila University (2023-06) Katipunan, PH