Allin Morales
Data-driven Social Media Manager and Creative Strategist
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About
Data-driven Social Media Manager and Creative Strategist with a proven track record of executing organic growth strategies, high-converting ad frameworks, and brand positioning for MSMEs. DICT Medalist in Graphic Design and Motion-certified Creative Strategist skilled in combining technical engineering logic with visual storytelling to analyze performance metrics, optimize content calendars, and scale brand engagement.
Experience
Owner & Social Media Lead at Allin Create Nails (2022-12 – Present)
- Developed and executed social media strategies for the brand, focusing on organic engagement and lead generation.
- Provided comprehensive nail care services and art while managing the business's digital presence.
- Maintained a loyal client base through exceptional customer service and personalized consultations.
- Produced visual content and stayed updated on the latest industry trends and techniques.
Graphic Designer at Freelance (2021-11 – 2022-04)
- Collaborated with clients to understand design requirements for branding and marketing materials.
- Created visually compelling designs, logos, and digital assets while ensuring brand standards.
- Handled multiple digital accounts and worked on marketing campaigns for different brands.
- Edited editorial photos for magazines and social media posts.
Education
Bachelor of Science in Electronics and Communication Engineering – Western Mindanao State University (2020 – 2024)
High School Diploma in Science, Technology, Engineering & Mathematics (STEM) – Regional Science High School-IX
