Amazon PPC Manager at Razor Group (2024-09 – 2026-03)
- Implemented campaign structures align with product needs and ad manager's goal.
- Executed campaign optimizations, including bid adjustments, budget allocation, and keyword research leveraging SQP reports, prioritizing underperforming ASINs based on WoW trends to improve performance.
- Managed PPC tickets based on brand manager's goal, driving revenue growth for products with net revenue gaps and improving efficiency for products with high TACoS and low CM3.
- Identified and capitalized on advertising opportunities to increase visibility, traffic, and conversions.
- Scaled high-performing products during peak seasons and holiday periods to maximize sales and profitability.
- Prepared and presented WBRs, summarizing performance insights and recommending actionable next steps for continuous improvement.
- Conducted regular account hygiene checks to ensure ads are active and delivered properly.
Amazon Advertising Associate at Perch (2022-08 – 2024-08)
- Optimized campaign performance by adjusting bids and budget using bulk sheet to improve efficiency
- Harvested high-performing keywords using SQP and search term reports to boost product visibility.
- Audited KPIs to evaluate campaign success and identify areas for improvement.
- Identified root causes of significant DoD and WoW fluctuations in spend and ACoS across ASINs, and take timely action to improve results.
- Supported ad managers on advertising projects as needed.
Amazon PPC Specialist at Channel Precision Inc. (2020-03 – 2022-04)
- Analyzed and structured campaigns in accordance with the Ad Manager's goal.
- Managed PPC campaigns through bid and budget adjustments and keyword research to drive higher advertising performance.
- Monitored KPIs to assess the effectiveness of ad campaigns. This involves setting up tracking systems and generating detailed reports to drive continuous improvement in campaign performance.
- Created Excel-based tools with various formulas to automate results and enhance daily workflow.
- Recommended process modifications to further improve the team procedures.
Amazon Listing Specialist at Channel Precision Inc. (2019-09 – 2020-03)
- Analyzed data gathered through different sources, collated through Microsoft Excel, using various formulas and functions.
- Identified potential items to sell and create product listings on Amazon via flat file uploads.
- Determined the underlying reason behind any listing issues and take the required actions to fix them, or alternatively, submit a ticket to the seller support.
- Created variations and A+ content to enhance visibility and boost conversion rates.
