Animesh Roy

Strategy professional with 10+ years of experience across digital advertising, tech consulting, and business research. Proven expertise in strategy planning and execution, financial planning, and investment analysis.

Head of Business Strategy at NuWorks (Feb 2022 – Present)

Led initiatives spanning project profitability analytics, practice building, and client portfolio strategy to improve margins, stabilize revenues, and evaluate capital allocation decisions

• Developed a Project Profitability dashboard to initiate the monitoring of capacity utilization; drove 12% reduction in client acquisition costs, and 18 p.p. improvement in profitability of top 10 accounts
• Established and scaled the Public Relations practice including talent acquisition, rate card design, and service packaging; the practice reached 10% of total net revenue and delivered 21% PAT margin
• Designed a capital allocation framework to scale the agency into a holding company, evaluating franchise opportunities in QSR and hardware retail through unit economics, payback period, and IRR analysis
• Conducted comparative performance analysis of CFA Society Philippines recognized 'Best Managed Funds of the Year' for 2025; incorporated benchmark analysis, rolling alpha generation, fee impact, and consistency of excess returns to assess long-term capital preservation suitability
• Built a margin analysis framework to map operating margins across varied scopes of work; enabled margin-based scope prioritization for key accounts, and service bundling for Business Development
• Lead the annual financial planning and budgeting process, collaborating with Operations, and Business Development to develop financial plans in accordance with the operational objectives
• Oversee the monthly reporting of the P&L, pro forma P&L, cash flow statement, and variance analysis; interpret financial performance across the practices, and provide insights to support manpower rationalization and operating margin preservation

Strategy and Corporate Planning Lead at NuWorks (Apr 2019– Jan 2022)

Established foundational management systems across governance, operations, and performance management to translate strategy into measurable execution across agency practices

• Led a cross-functional taskforce (HR, Operations, Comms. Strategy, and Experience Design leadership) to develop the agency's remote work governance framework during COVID-19; enabled 5+ years of remote operations alongside 6% sales CAGR and 8% PAT CAGR
• Established the operations function and led the firm-wide rollout of a project management platform improving load management through insights on agency utilization rate, and resource capacity
• Implemented a Balanced Scorecard–based performance management system, developing strategy maps and practice-level KPIs to improve visibility into operational performance and strategic execution

Investment Analyst (Part-Time) at Bodh Capital (Feb 2025 – Present)

Performing bottom-up fundamental analysis for an investment advisory firm focused on identifying long-term value opportunities in Indian listed equities

• Collaborated with the Principal Analyst in conducting bottom-ups research on two companies engaged in power transmission belt manufacturing, and electronic and power distribution transformers
• Provided research inputs to the investment hypothesis, specifically on business' competitive positioning, management's capital allocation track record, and reinvestment potential
• Performed asset-based (liquidity value) and EV/EBITDA multiple-based valuation, incorporating factors like ROIC durability, FCF stability, and operating margin resilience

Proposal Research Specialist at Accenture (Jan 2016 – Aug 2017)

Provided sales enablement and proposal research support to Sales and Bid Management team for the North America Proposal Research Centre

• Authored winning proposal responses to key enterprise clients in the Media and Communications industry
• Developed boilerplate proposal content on Accenture Alliances, used by presales teams across North America, and LATAM regions

Research Analyst at ValueNotes (May 2011 – Mar 2015)

Competitive intelligence consulting to support clients across a range of industries – steel wires, IT, electronics, and retail. Worked on opportunity sizing projects, company due-diligence studies, and competitive intelligence reports

• Opportunity assessment of the airport retail market in India to help global FMCG firm understand ownership and operating models of major players across the F&B category
• Provided market intelligence support to a global printing manufacturer, aiming to expand market share in India; analysed competitor strategies, customer preferences, and distribution dynamics

Master of Business Administration – Asian Institute of Management (2017-2018)

Bachelor of Business Administration – Brihan Maharashtra College of Commerce (2008 - 2011)