Digital Analytics & Measurement professional
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Digital Analytics & Measurement professional specializing in GA4, GTM, tracking architecture, and marketing data implementation. I help businesses create reliable digital measurement frameworks by designing event structures, implementing analytics solutions, debugging tracking issues, and improving data quality across platforms. With a blend of technical implementation and business understanding, I bridge the gap between marketing objectives and the data needed to measure success.
Experienced in ecommerce analytics, attribution, customer journey tracking, and analytics strategy.
Technical Data Analyst at Conversion Rate Pros (2021-04 – Present)
Implementation Specialist / Data Analyst at Dijitally (2021-02 – Present)
Digital Data Analyst at ShareSource (2022-04 – 2022-06)
Lead Technical Data Analyst at Summit Publishing Company Inc (2018-07 – 2022-04)
Data Analyst at Quentosity Ltd (2021-02 – 2021-05)
GA Analyst at Nadine West (2020-06 – 2021-05)
Data Analyst at Scorch iProspect Manila (2018-05 – 2018-07)
Google Analytics 360 Associate at Cognizant (2015-03 – 2018-04)
Bachelor of Science in Information Technology – AMA Computer University (2011)
