Arwen Bala
Digital Marketing Assistant | Content & Social Media (Fashion, Lifestyle, Events)
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About
A creative and detail-oriented marketing professional with experience across social media marketing, influencer partnerships, content creation, event marketing, and brand communications. Skilled in developing content strategies, conducting market and trend research, managing brand collaborations, and creating engaging visual assets that strengthen audience engagement and brand visibility.
Experienced working with fashion, lifestyle, and brand events, with a strong understanding of digital culture, consumer trends, and community-driven marketing. Proficient in Canva, Meta Business Suite, Instagram Insights, content planning, influencer outreach, and campaign execution.
Experience
Marketing & Research Lead | Stationery (2022)
- Planned and executed social media campaigns.
- Conducted market and audience research.
- Created branded content and graphics.
- Designed promotional marketing assets.
- Helped develop a consistent brand voice.
Fashion & Trend Virtual Assistant | Glow Up Brand (2023-2026)
- Researched fashion and digital trends.
- Supported influencer merchandise development and research.
- Created product mockups and presentations.
- Planned content and social media rollouts.
- Conducted audience and competitor research.
Marketing Associate | Parallel Dimensions (2025-2026)
- Managed social media content and scheduling.
- Wrote captions and selected trending audio.
- Analyzed content performance and insights.
- Assisted with marketing campaigns and events.
- Coordinated marketing shoots and activations.
Marketing Intern | Manila International Fashion Week (2023)
- Supported digital marketing campaigns.
- Created event content and social media posts.
- Edited Instagram Reels and promotional assets.
- Assisted with backstage content coverage.
- Supported influencer engagement and event promotions.
Fashion Graphic Design Intern | Basically Borrowed (2023)
- Designed social media graphics and campaign assets.
- Created educational and branded content.
- Collaborated with the marketing team on visuals.
- Developed research-backed visual storytelling.
- Produced creative materials for sustainability campaigns.
Education
Accountancy and Business Management
- La Salle College Antipolo, Senior Highschool
- Far Eastern University Institute of Technology
