Marketing and PR Head at Soiree Manila (2025-01 – Present)
- Directed integrated marketing and PR strategies for events, driving brand visibility and audience engagement
- Managed sponsor partnerships and brand collaborations, leading outreach, negotiations, and execution of co-marketing initiatives
- Developed and pitched strategic event proposals aligned with brand positioning and target market insights
- Translated brand concepts into cohesive visual campaigns through curated event mood boards and creative direction
- Oversaw campaign execution and event deliverables, managing master files and ensuring consistency across all marketing touchpoints
Marketing Associate at Parallel Dimensions (2025-01 – Present)
- Manage and grow Parallel Dimensions' social media presence by planning, creating, and publishing engaging content across platforms
- Develop social media strategies aligned with brand identity, campaigns, and marketing goals
- Monitor analytics and performance metrics to optimize content, increase engagement, and drive audience growth
- Collaborate with the creative and marketing teams to promote projects, announcements, and brand initiatives consistently
Fashion and Trend Virtual Marketing Assistant at OnlineJobsPH (2023-01 – 2023-12)
- Collaborated with influencers to conceptualize merchandise that aligned with their personal brand identity and audience preferences
- Created detailed mockups and visual assets to present product designs prior to production and launch
- Conducted in-depth trend forecasting and market research to align merch designs with current fashion and digital culture trends
- Provided brand-specific insights and style references to help strengthen influencer branding across product, content, and campaign visuals
- Contributed to brand and marketing strategy by assisting in content planning, promotional ideas, and social media rollout support tailored to each influencer's aesthetic
Marketing and Research Head at Sustationery (2022-01 – 2022-12)
- Developed and executed social media campaigns that increased engagement and brand awareness across Instagram and Facebook
- Conducted in-depth market and competitor research to guide product positioning and promotional strategies
- Led the creation of content, including product captions, infographics, and eco-conscious messaging aligned with the brand's values
- Designed promotional materials using Canva to support sales initiatives and seasonal launches
- Helped build Sustationery's brand identity by aligning marketing efforts with sustainability-focused storytelling
Marketing and Content Assistant at Parallel Dimensions (2025-01 – Present)
- Assisted in planning and creating content for event promotions, including Instagram posts, stories, and teaser visuals
- Curated mood boards and gathered theme inspirations to develop cohesive event concepts and visual direction
- Coordinated with suppliers for marketing materials and branding elements used during events to enhance overall guest experience and brand identity
Marketing Intern at Manila International Fashion Week (2023-01 – 2023-12)
- Assisted in marketing runway shows by promoting events across digital platforms to drive ticket sales and audience reach
- Edited Instagram Reels and social media content to attract fashion enthusiasts and align with the event's branding
- Supported casting calls and behind-the-scenes operations, providing on-ground assistance and capturing content for digital use
Fashion Graphic Design Intern at Basically Borrowed (2023-01 – 2023-12)
- Designed digital materials such as infographics, social media posts, and campaign visuals that aligned with the brand's sustainability mission
- Collaborated with the communications team to ensure cohesive branding and messaging across platforms
- Contributed to sustainability awareness campaigns by combining visual storytelling with research on ethical fashion practices
