Billy Cruzada

Creative and versatile design professional with 6+ years of experience spanning graphic design, AI-driven content generation, product branding, and web development. Proven ability to deliver polished visual assets across digital, print, and e-commerce platforms. Adept at leveraging cutting-edge AI tools to streamline production workflows and produce high-quality, on-brand content at scale.

AI Content Generator / Photo Editor at Social Media Marketing Agency (2024-01 – Present)

• Generated high-quality, platform-optimized social media content using leading AI models: ComfyUI, WAN 2.1 & 2.2, Flux, Seedream/Seedance 4.5, Nano Banana Pro, Kling Motion, and Higgsfield.
• Retouched and refined AI-generated images by correcting deformed anatomy, unnatural features, and common generation artifacts to deliver clean, polished visual output.
• Developed efficient prompting strategies to minimize generation trials and preserve computational credits without sacrificing output quality.
• Produced exclusive, audience-targeted content tailored to specific demographics and platform requirements within a fast-paced agency environment.
• Proactively adapted to rapidly evolving AI tooling landscape, staying current with emerging models and deprecating obsolete workflows.

Shopify Website Developer at Freelance (2025-01 – Present)

• Designed and developed a fully functional Shopify e-commerce storefront for a small business specializing in berry-based products including fresh produce, jams, candies, teas, and artisanal treats.
• Managed product listings, collections, and storefront customization to create an engaging and conversion-focused shopping experience.
• Delivered a responsive, brand-aligned online store that aligned with the client's aesthetic and business goals.

Product Graphic Designer at Freelance (2022-01 – 2024-12)

• Developed cohesive product branding and packaging identity for a wellness small business offering massage oils, candles, perfumes, incense, and yoga equipment.
• Created label designs, brand guidelines, and marketing materials that communicated the brand's wellness-focused identity across product lines.
• Collaborated directly with the business owner to align visual identity with target market expectations and retail presentation standards.

Freelance Graphic Designer / Photo Editor at Freelance (2020-01 – 2024-12)

• Designed brand visuals and marketing collateral for local cafes, restaurants, and small businesses, improving brand visibility and customer engagement.
• Produced digital marketing assets and social media graphics tailored to client specifications and platform requirements.
• Managed multiple concurrent client projects, consistently meeting deadlines with strong attention to detail and quality standards.
• Maintained direct client communication to ensure designs met business objectives and brand guidelines.

Bachelor of Science in Information Technology – Tarlac State University (2019-01 – 2023-12)