Bong Plata
CREATIVE GRAPHIC DESIGNER
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About
A multidisciplinary Graphic Designer with nearly two decades of creative experience delivering premium visual solutions for global industries including F&B and Finance. Expert in Adobe Creative Suite— including motion graphics and video editing — complemented by a good foundation in content writing and sales presentation design. A seasoned creatives person known for establishing efficient production systems, meeting rigorous deadlines, and maintaining a high standard of professional integrity from concept to completion.
Experience
GRAPHIC DESIGNER - Easy Web Solutions / ALSO Holding AG - Sydney/Germany
(2022-07)
- Designed more than 1,100 designs which include banner layouts, landingpage mockups, and other related tasks for digital-based platforms;
- Created catchy animated designs for versions which helped increased traffic for their products and to the ALSO website by 95%
- Skillfully developed PDF format sales materials which Marketing effectively utilized for promotion
EMAIL CREATIVE DESIGNER - C9Staff / Hawke Media, LLC - Manila/USA
(2020-10 - 2022-06)
- Handled multiple design tasks from more than 40 different clients from F&B, finance, retail, SMEs and all more
- Crafted more than 200 email campaign materials monthly which helped increase marketing hype to direct mail recipients, eventually helping increase sales by 15-20% for brands I handled
- Developed related animated materials for social media release (mostly FB & IG) for brand establishment and awareness, creating buildup of almost 40% + rating
CREATIVE CONTENT LEAD - Bugbaw Digital, Inc. / Beebeelee Express Corp. - Makati City
(2018-04 - 2020-12)
Managed the Creative team of 6 designers and 2 videography specialists who effectively performed in executing and developing digital-bound materials (social media)
- Created more than 90 original design materials for e-commerce campaigns (carousel ads, banners, landing pages, FB cover, etc.) monthly
- Managed coordination with Customer Service (CS) & Marketing to build creative ideation & lead seamless execution of activation-related projects
CREATIVE DIRECTOR - MarketConnect Inc. - Makati City
(2011-06 - 2018-03)
- Headed the Creative team of 6 talented designers and motion graphics in concept ideation, copywriting, & graphic building of below-the-line and digital-related projects
- Designed a number of key projects which included overall concept to event activation for 4 pharmaceutical companies
- Coordinated the Events Team for convention and events that generated more than 500 doctor attendees per project
- Spearheaded art direction for important photoshoot and/or video executions
CREATIVE MANAGER - MarketConnect Inc. - Makati City
(2006-09 - 2009-05)
Asst. ACCOUNT SUPERVISOR + COMMUNICATION SPECIALIST - Creative Gateway, Inc. - Makati City
(2010-01 - 2011-06)
- Headed the Accounts team for smooth workflow & deliverables for Golden Arches Corp. (McDonald's)
- Handled ideation & copywriting of monthly creative materials with Creatives (Brand News newsletter, internal communications, & advertising) that type McDonald's' amongst internal employees
- Managed McDonald's Philippines website in creating content to elevate awareness and recall for internal and external publicity, which included coverage of special events (golf event, fun-run)
Sr. ACCOUNT MANAGER + COPYWRITER - Fineline Communications, Inc. - Mandaluyong City
(2009-07 - 2010-01)
- Handled concept creation, copywriting, as well as proofreading of most below-the-line projects from start to final artwork
- Managed 4 major account projects that covered client liaison, creative briefings, revisions and directions for the proper implementation of projects
Education
Bachelor's Degree - BA Broadcast Communications - UNIVERSITY OF THE PHILIPPINES
Diploma - Tertiary Education - MANILA SCIENCE HIGH SCHOOL
