Brendan Robleza

Business Development and Marketing professional with experience in brand campaigns, client relations, partnerships, and market research. Skilled in campaign execution, stakeholder management, proposal development, and coordinating cross-functional projects across different industries.

Business Development Assistant at Spruson & Ferguson (2026-02 – Present)

• Supported business development initiatives by coordinating client meetings, international conferences, client visits, and business development events across the Asia-Pacific region.
• Conducted market research, client profiling, and competitor analysis to identify potential business opportunities and support growth strategies.
• Managed and updated CRM systems, client databases, and internal reporting tools to improve tracking of business development activities.
• Assisted in preparing client-facing materials including proposals, capability statements, presentations, and business development documents.
• Coordinated with internal teams across different regions to support cross-border initiatives and maintain alignment on business objectives.
• Collaborated with business development teams to improve client engagement strategies and support partnership opportunities.

Public Relations Associate at Philia Azul Inc (2025-07 – 2025-12)

• Successfully coordinated with influencers and Key Opinion Leaders (KOL) to secure attendance at brand events for TRESemmé and Creamsilk PH, which involved stakeholder management and negotiations.
• Prepared decks and negotiating collaborations in exchange for product seeding and incentives for TRESemmé and Creamsilk PH.
• Drafted and reviewed social media captions, video drafts while screening KOL content to ensure brand alignment before publishing on social media platforms (Instagram, TikTok, YouTube, etc)
• Oversaw pop-up activations with over 120 participants, ensuring smooth operations and compliance with deliverables.
• Tracked campaign coverage and compiled performance reports, analyzing reach, engagement, and content delivery.

Marketing Officer at Beyond Innovations (2025-01 – 2025-07)

• Developed and executed marketing campaigns to enhance brand awareness and drive sales.
• Managed with internal and external teams that handled digital and traditional marketing initiatives nationwide, including social media, email marketing, and events for JBL PH and OnWard PH.
• Conducted market research and competitor analysis to refine marketing strategies.
• Analyzed campaign performance metrics and provided insights for continuous improvement.
• Focused on product pitching to other companies, organizations, government organizations for tie-ups and collaborations.

Bachelor of Science in Business Administration with a Major in Marketing Management – Informatics Colleges Eastwood