Carla Lacbayin

With 9 years of experience in SEO, I specialize in both on-page and off-page strategies that help B2B and B2C brands boost visibility, increase organic traffic, and improve their search engine rankings. I'm passionate about turning data into results and building strategies that drive real business growth.

SEO Specialist - Azeus Systems Philippines Limited

(2022-01)

• Conduct competitor and keyword research to identify relevant search terms.
• Optimize pages and website structure to improve organic search visibility.
• Analyze website performance to find growth opportunities.
• Create content plans according to the current trends and standing of the website.
• Increase ranking keywords and traffic company's product website.
• Create content summary that will help increase keywords and traffic to the website.
• Incorporating AEO and GEO in optimizing SEO plans to achieve higher visibility in the results page.
• Collaborate with developers, designers, and content teams to ensure consistent implementation of SEO best practices.

SEO - Subject Matter Expert - August 99 Inc.

(2021-01 - 2022-12)

• Train and assist the team's SEO specialists with updated SEO strategies, processes, and technical improvements.
• Implement new SEO techniques and workflows that could be integrated into the existing SEO framework.
• Train content and web developer teams on best practices in on-page optimization, content structuring, and technical SEO.
• Act as the go-to resource for SEO-related concerns across the team, ensuring strategies align with business goals.

SEO Specialist - August 99 Inc.

(2019-01 - 2021-12)

• Perform keyword research and competitive analysis tailored to each client.
• Create content strategy in order to help increase impressions, visibility, and traffic.
• Optimize pages and articles to improve client's organic search visibility.
• Create Google Business Profile for each client to improve their Local SEO.
• Conducted regular technical SEO audits (site speed, crawlability, indexation).
• Create a monthly report to see progress and growth of each client.

SEO Associate - WHG Customer Services Inc.

(2016-01 - 2019-12)

• Acquire high-quality backlinks through outreach, guest posting.
• Monitored backlink profiles to ensure link quality and relevance, using tools like MajesticSEO.
• Distribute blog post content through guest posting to strengthen domain authority.
• Monitor backlink profiles and disavowed toxic links when necessary.

SEO - Truelogic, Inc.

(2013-01 - 2013-12)

• Acquire high-quality backlinks through link building, directory submissions, social bookmarking, forum participation, and content distribution.

BS - Computer Engineering - Rizal Technological University (2011-01 - 2016-12)

Victorino Mapa High School (2007-01 - 2011-12)

Pio Del Pilar Elementary School (2001-01 - 2007-12)