Charm Carcueva

Built on grit, I have steered campaigns for global brands, elevated engagement, and built narratives that resonate. Known for blending creativity with sharp business acumen, I thrive in roles that demand both vision and execution. My track record reflects not only technical skill but also the ability to cultivate collaborative cultures where ideas spark and results follow.

Marketing & Communications Executive at MSI-ECS Philippines Inc. (VST-ECS) (2024-10 – 2026-02)

• Coordinated with APAC regional manager clients with est. ₱100,000 ⬆ digital budget.
• Directed large-scale social media accounts, brand events, and strategic executions for 150+ IT brands.
• Achieved an average rate of 5,000,000 reach and impressions through organic and sponsored advertorial content.
• Written over 50+ PR seeding editorial and news articles released on PhilStar, Business World, and other agencies.
• Managed stakeholder coordination with media personnel, CEOs, CTOs, and senior executives to align priorities.
• Regular executive host and speaker for media events, brand launches, and event seminars at Shangri-La Hotels.

Media Intern at TV5 Network Philippines (2023-07 – 2023-08)

• Proposed and developed content strategies for TV5 account pages for digital department.
• Managed and written specific content of TV5 official pages as a production student assistant.
• Monitored and assisted in the promotion and production of specific entertainment shows and livestreams.

Public Relations Intern at FleishmanHillard Philippines (2022-03 – 2022-06)

• Collaborated with high-valued clients such as Maybelline, L'oreal and Philips.
• Awarded as outstanding intern for public and media relations engagement.
• Conducted research and writing, media monitoring, and influencer outreach, achieving 85% success in collaborations with both micro and macro lifestyle influencers.

Social Media Intern at Lit Digital Inc. (2021-06 – 2021-07)

• Facilitated and managed social media accounts for global FMCG companies.
• Monitored analytics to track performance, identify trends, and recommend improvements for content strategy.

Bachelor of Arts in Communication Major in Media Production – Assumption College San Lorenzo Makati Philippines (2020-09 – 2024-06)