Charmille Madayag

I am a BA Communication Research graduate from the University of the Philippines Diliman with experience in media analysis, content and audience research, integrated marketing communications, digital marketing, and broadcast news production as an intern. I have taken on leadership roles in our church and youth organization which helped me develop skills in public speaking, event planning, team coordination, and working with diverse teams. I am passionate about clear, meaningful communication and creating work that contributes to positive and purposeful outcomes.

News Production & Editorial Intern at One News PH (CBB Productions) (2025-06 – 2025-08)

• Conducted visual content research for news and public affairs programs to identify to support production with relevant materials.
• Assisted in news writing, and story pitching to contribute to potential news angles for editorial consideration.
• Conducted interview transcription and organized information for use in news and public affairs programs and content.
• Operated teleprompter and character generator (CG) systems during broadcast production.

Campaign Co-Creator & Strategist at Class Based Integrated Marketing Communications (IMC) & Digital Marketing Campaigns (2024-08 – 2025-05)

• Co-planned end-to-end Integrated Marketing Communications (IMC) strategies with alignment to audience research, visual branding, and digital media channels to drive target audience engagement.
• Co-designed, pitched, and produced multimedia marketing assets and campaign pitch presentations across multiple digital marketing coursework initiatives.
• Co-translated primary research insights into high-impact digital messaging, channel strategies, and creative assets tailored to specific demographic segments.

Event Coordinator, Public Speaker, Host at Crossroads Youth Ministry (2019-01 – 2025-12)

• Planned and executed youth fellowships and events.
• Delivered talks and messages for youth events and online fellowships.
• Hosted youth fellowships and special programs, both in-person and online.

Student Mentor / Volunteer at Campus Ministry - Rizal High School Partnership (2022-01 – 2025-12)

• Mentored students in academic, personal, and spiritual growth.

Bachelor of Arts in Communication Research – University of the Philippines Diliman (2022-01 – 2026-12)

High School Diploma in Science, Technology, Engineering, and Mathematics (STEM) Strand – Rizal High School (2016-01 – 2022-12)