Cheryl Villaran

Site Acquisition Officer with 6+ years of experience in telecommunications infrastructure, specializing in site acquisition, lease negotiations, permitting, and regulatory compliance. Proven expertise in securing site approvals, coordinating with government agencies and property owners, and managing end-to-end acquisition processes. Strong background in project coordination, contract documentation, and telecom site deployment.

Additional leadership experience in sales operations, team management, customer service, and vendor negotiations.

Site Acquisition Officer (SAQ) - Acquisition Service Implementation Construction Inc. (ASIC Inc.)

(2020-01 - 2026-04)

• Negotiated with property owners, lessors, and building administrators to secure site acquisition approvals and installation permissions.
• Managed end-to-end site acquisition activities for telecommunications infrastructure projects.
• Conducted site identification, evaluation, and feasibility assessments based on client requirements and regulatory standards.
• Coordinated project schedules, site surveys, and inspections with technical and implementation teams.
• Participated in project kick-off meetings with clients, property management offices, and stakeholders.
• Processed and secured permits and regulatory requirements, including:
• Zoning Clearance
• Barangay Clearance
• Bureau of Fire Clearance
• Building Permit
• Occupancy Permit
• Local Government Unit (LGU) requirements
• Property Management Office requirements
• Managed lease acquisitions, lease renewals, and lease amendment documentation.
• Coordinated due diligence, surveying, licensing, zoning, and compliance activities.
• Assisted in the preparation and review of contracts, Memorandum of Agreement (MOA), and legal documentation.
• Evaluated legal and documentary requirements requested by site owners and lessors.
• Addressed and resolved non-technical project concerns to support timely project completion.
• Maintained 95% on-time permit processing and site turnover rate.
• Successfully negotiated lease agreements with property owners and building administrators.
• Acquired and secured permits for 20+ telecommunications sites across Luzon.

Roving Team Leader / Negotiator for Product Samples - Demo Power Philippines

(2016-08 - 2019-10)

• Led and supervised field teams to achieve sales targets and customer service objectives.
• Managed daily operational activities and ensured compliance with company standards.
• Trained, coached, and evaluated team members to improve performance and productivity.
• Delegated tasks and monitored workflow efficiency.
• Oversaw inventory management and operational reporting.
• Analyzed sales performance and identified opportunities for business growth.
• Negotiated with suppliers, distributors, and brand representatives for product samples and promotional support.
• Secured favorable agreements, including free product samples, bulk discounts, and marketing assistance.
• Collaborated with sales and marketing teams to execute promotional campaigns and customer engagement activities.
• Provided market feedback and customer insights to suppliers and stakeholders.

Brand Ambassador - Demo Power Philippines

(2016-04 - 2016-07)

• Represented the brand professionally through in-store promotions and product sampling events.
• Conducted engaging product demonstrations to introduce food products and encourage customer interest.
• Educated customers on product features, ingredients, benefits, and promotions to support informed purchasing decisions.
• Built positive relationships with customers by providing friendly, knowledgeable, and personalized service.
• Increased brand awareness and product visibility through effective face-to-face marketing.
• Encouraged product trials and influenced purchasing decisions through persuasive communication.
• Maintained an attractive and organized promotional display while ensuring adequate product stock.
• Collected customer feedback and shared consumer insights with the marketing and sales team.
• Assisted in achieving daily sales and promotional targets.
• Ensured compliance with company standards, food safety guidelines, and promotional procedures during events.

Bachelor of Secondary Education - Mathematics - Mount Carmel College, Escalante City, Negros Occidental (2006 - 2010)