Christine Pie Sanchez

A partner you can trust in building a system that works. Equipped with proven approach in nurturing leads to paying customers with an effective execution of end-to-end campaigns. With how I blend creative execution and data-led optimisation, clients can make better decisions by knowing what worked with good reports. Clients can focus on scaling the business, leaving the rest automated.

Content Marketing Assistant & Digital Marketing Specialist at International Institute for Complementary Therapists (IICT) (2022-06 – 2025-09)

• 10% increase in email open rates [30% > 40%]. Maintained above average industry click-through rates [5%-7%] — with a planned end-to-end email marketing campaigns for member and lead audiences, consistently driving engagement across the funnel.
• Provided leaders clarity each month to make informed, timely decisions by building performance reports that worked. Sharper conversations around growth, strategy and retention are established with the transformed data interpretation.
• Doubled the team's efficiency with a clear picture of the entire comms ecosystem with the Communications Roadmap personally developed for easier identification of any communication gaps. Faster onboarding was formed with this end-to-end business workflow.
• Leveraged AI tools to bring digital product ideas to life, serving both member engagement and lead generation goals. Built tech-forward solutions with a Quiz app made with no-code on Replit.

Member Services Specialist at International Institute for Complementary Therapists (IICT) (2021-09 – 2022-06)

• Resolved member inquiries, troubleshooting technical ticketing issues, and executing core administrative tasks to maintain high satisfaction and retention rates with a well-managed end-to-end customer support workflows.
• Handled complex membership inquiries, administrative duties, and cross-functional team coordination by leveraging ticketing and CRM systems to manage daily customer support operations.

Marketing Associate and Corporate Development Officer at amaris bed & breakfast (2017-04 – 2021-06)

• Delivered excellent customer service and optimised guest experience by going the extra mile in guiding them to have safe, affordable, and amazing travel in Cebu. Trained other staff as well, in applying the same value when interacting with guests.
• Developed amaris b&b website according to brand guidelines using a website builder. Managed Google Workspace for the team.

Bachelor of Science in Business Administration – Major in Marketing Management – University of Cebu – Banilad (2017-03)