Coleen Tabligan

My passion is building strong relationships to people through effective communication. As an imaginative, critical thinker, I love to assess situations to provide coherent strategies.

Senior Brand Associate | Marketing Specialist - SUNPRIDE FOODS, INC

(2023-01 - 2026-12)

• Developed and executed annual brand plans, growth strategies, and 360° marketing campaigns across multiple brands.
• Led market, consumer, and competitive analysis to identify growth opportunities and counter competitor activities.
• Drove new product development in collaboration with R&D—from concept development, testing, and validation to launch execution.
• Managed end-to-end campaign planning, creative briefing, execution, and performance evaluation across channels.
• Oversaw marketing communications and in-store and on-ground marketing initiatives.
• Partnered with Finance, Demand, Sales Operations, and Production to ensure aligned planning, budget management, and ROI tracking.

Marketing Associate - RIBSHACK GRILL CORPORATION

(2023-01 - 2023-12)

• Edited and formatted marketing materials
• Supported marketing projects
• Conducted market research and analyzed consumer feedback
• Utilized analytics for data collection (social media, web, rankings)
• Assisted in organizing and attending promotional events
• Delivered promotional presentations
• Created online content for website and social media
• Wrote marketing literature (brochures, press releases)
• Fostered client relationships

Starbucks Barista - RUSTAN COFFEE CORPORATION

(2022-01 - 2023-12)

• Built beverages to the Starbucks standard
• Merchandised display cases and diligently promoted prepared foods to drive business revenue
• Created customer connections to ensure long-term sales
• Provided the Starbucks Experience to customers

Accounting Clerk - ESCAMILLA CREDIT FACILITIES, INC

(2020-01 - 2022-12)

• Prepared bank deposits, general ledger postings and statements
• Research, track, and restore accounting or documentation problems and discrepancies
• Inform management and compile reports/summaries on activity areas

BS - BUSINESS ADMINISTRATION MAJOR IN MARKETING - UNIVERSITY OF THE PHILIPPINES VISAYAS

SECONDARY EDUCATION - UNIVERSITY OF SAINT LA SALLE - INTEGRATED SCHOOL