Daniel Cordez
Art Director | Senior Graphic Designer | Creative Lead
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About
Creative professional with over 13 years of experience leading visual communication projects across digital marketing, print production, branding, and advertising. Experienced in managing creative teams, developing brand strategies, and delivering impactful campaigns for local and international clients. Proven ability to balance creative excellence with business objectives while maintaining brand consistency across multiple platforms.
Experience
Graphic Designer - Xpedite Inc.
(2024-10)
- Develop and execute creative assets across digital and print platforms.
- Collaborate with marketing and product teams to create visually compelling campaigns.
- Collaborated with Hawaiian-based companies, to deliver cohesive creative solutions across digital marketing campaigns.
- Maintain brand consistency across multiple projects and communication channels.
- Manage multiple deadlines while ensuring high-quality design output.
Owner / Creative Director - Lumineux Graphics and Print Services
(2024-03)
- Direct daily creative and business operations.
- Manage client relationships and project execution.
- Develop branding and marketing solutions for local businesses.
- Oversee print production and quality assurance processes.
Creative Lead / Graphic Design Lead - Ipsum Digital Marketing
(2020-03 - 2024-10)
Successfully managed creative projects for international clients specializing in 4x4 vehicles, trucks, and automotive accessories while maintaining high production standards and deadline compliance.
- Led creative direction for international automotive clients across Australia and Spain.
- Managed branding, advertising materials, social media content, and digital campaigns.
- Supervised creative production from concept development through final delivery.
- Collaborated with marketing teams to align visual strategies with business goals.
- Ensured brand consistency across multiple client accounts and markets.
Fashion Graphic Artist - Richwell Philippines Inc.
(2018-01 - 2020-03)
- Created apparel graphics and marketing materials for multiple fashion brands.
- Worked closely with product development teams to align designs with market trends.
- Contributed to successful product launches through compelling visual communication.
Graphic Design Instructor - Cristal-e Polytechnic Training Center
(2013-10 - 2016-05)
- Taught graphic design principles and industry-standard software applications.
- Developed curriculum and project-based learning programs.
- Mentored students in building professional portfolios and practical design skills.



