Daniel Marin

I am a web developer responsible for building Shopify websites from start to finish. I develop custom themes, custom sections, and Shopify apps, and I continuously strive to contribute to in-house training and professional development to enhance the capabilities of my team members. Most recently, I led end-to-end development of 15 custom Shopify stores, improving site speed and checkout conversion through Liquid optimization, JavaScript performance tuning, and selective headless implementations using Hydrogen (Remix-based).

Furthermore, I optimized speed, SEO, and user experience, while providing mentoring and developer support for theme migrations, Shopify app extensions, and mobile-friendly interactive UI/UX.

Senior Shopify Developer at Pointer Creative (2025-04 – 2026-05)

• Led SEO and conversion optimization by enhancing site structure, meta tags, and content, increasing organic traffic by 25%.
• Designed and launched mobile-friendly Shopify themes with HTML/CSS/JavaScript, improving mobile conversion rates by 20%.
• Improved Core Web Vitals/SEO and ran A/B tests to increase conversions, while writing unit/integration tests in Jest and RSpec (90% coverage).
• Developed custom Shopify apps and integrations across ERP, CRM, and payments using REST/GraphQL to improve merchant onboarding speed and data flow.

Shopify Developer at Astra (2023-01 – 2025-02)

Working as a Shopify Developer, responsible for creating and customizing Shopify themes, optimizing site performance, and implementing SEO strategies for e-commerce clients.

• Responsibilities include generating custom themes, collaborating with design teams, and optimizing store performance through various marketing tools and APIs.
• Developed websites using WordPress and Shopify, focusing on responsive frameworks and modular frontend development.

Web Developer at InnoCentrix (2020-08 – 2022-10)

Served as a Website Developer/Designer, focusing on creating visually appealing and functional websites for various clients, ensuring high standards of design and performance.

• Worked as a Website Developer, responsible for developing and maintaining websites, focusing on user experience and performance optimization.
• Built a responsive React marketplace frontend, created a Storybook UI component library to accelerate theme/UI work, and supported analytics-driven UX iterations that increased mobile session duration by ~40%.

Bachelor of Science in Information Technology – College of Arts and Technology (2016-08 – 2020-06)