Daniel Marin

Shopify Developer

Talent

Cavite CityMember since June 4, 2026

ShopifyShopify ThemeShopify AppsHTMLCSSJavascriptReactNext.jsVue.jsShopify DeveloperShopify Web Developer

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About

I am a web developer responsible for building Shopify websites from start to finish. I develop custom themes, custom sections, and Shopify apps, and I continuously strive to contribute to in-house training and professional development to enhance the capabilities of my team members. Most recently, I led end-to-end development of 15 custom Shopify stores, improving site speed and checkout conversion through Liquid optimization, JavaScript performance tuning, and selective headless implementations using Hydrogen (Remix-based).

Furthermore, I optimized speed, SEO, and user experience, while providing mentoring and developer support for theme migrations, Shopify app extensions, and mobile-friendly interactive UI/UX.

Experience

Senior Shopify Developer at Pointer Creative (2025-04 – 2026-05)

Led SEO and conversion optimization by enhancing site structure, meta tags, and content, increasing organic traffic by 25%.
Designed and launched mobile-friendly Shopify themes with HTML/CSS/JavaScript, improving mobile conversion rates by 20%.
Improved Core Web Vitals/SEO and ran A/B tests to increase conversions, while writing unit/integration tests in Jest and RSpec (90% coverage).
Developed custom Shopify apps and integrations across ERP, CRM, and payments using REST/GraphQL to improve merchant onboarding speed and data flow.

Shopify Developer at Astra (2023-01 – 2025-02)

Working as a Shopify Developer, responsible for creating and customizing Shopify themes, optimizing site performance, and implementing SEO strategies for e-commerce clients.

Responsibilities include generating custom themes, collaborating with design teams, and optimizing store performance through various marketing tools and APIs.
Developed websites using WordPress and Shopify, focusing on responsive frameworks and modular frontend development.

Web Developer at InnoCentrix (2020-08 – 2022-10)

Served as a Website Developer/Designer, focusing on creating visually appealing and functional websites for various clients, ensuring high standards of design and performance.

Worked as a Website Developer, responsible for developing and maintaining websites, focusing on user experience and performance optimization.
Built a responsive React marketplace frontend, created a Storybook UI component library to accelerate theme/UI work, and supported analytics-driven UX iterations that increased mobile session duration by ~40%.