Dianne Serrano

E-Commerce and Digital Marketing Specialist with hands-on experience managing marketplace operations across Shopify, Shopee, Lazada, TikTok Shop, and Zalora. Strong track record in product listing optimization, campaign execution, and content creation that drives sales growth and operational efficiency. Proven collaborator with cross-functional and international teams, including remote U.S.-based work settings.

E-commerce Catalog Specialist (Project Based) - Restaurant Supply Inc.

(2025-09 - 2026-06)

• Managed and optimized Shopify product listings for SEO and conversion
• Implemented upsell strategies
• Performed accurate data entry and product migration
• Maintained organized product records following data management procedures
• Collaborated with U.S.-based teams during EST hours to support daily e-commerce operations and workflow efficiency

E-commerce & Social Media Specialist (Independent Contractor) - Harem Inc.

(2025-08 - 2025-11)

• Managed and optimized e-commerce platforms, overseeing product catalogs, pricing, and inventory coordination
• Executed digital marketing campaigns
• Handled content creation
• Analyzed performance data
• Enhanced customer experience
• Collaborated with cross-functional teams to improve site functionality and align business goals

E-commerce Sales & Marketing Executive - Agyle Brands

(2023-09 - 2025-06)

To drive online sales through end-to-end e-commerce management, including product listing optimization, marketplace operations, website improvements, and campaign execution across digital platforms. Managed daily operations such as order processing, inventory, and customer service while collaborating with cross-functional teams and brand partners to support business growth.

Freelance Social Media Handler

(2023-01 - 2025-12)

• Managing social media accounts by creating content, graphics, and reels using Canva and CapCut
• Executed marketing initiatives and Meta Ads campaigns
• Responded to customer inquiries
• Performed administrative and ad hoc tasks
• Reporting directly with the client to support marketing and business operations

E-commerce Specialist - Rocketcommerce

(2021-09 - 2023-06)

• Managed multiple client e-commerce accounts across Shopee, Lazada, and TikTok Shop
• Handled product listings, order processing, campaign participation, and customer inquiries
• Supported store performance improvement through operational execution
• Coordinated with the CEO/E-commerce Manager
• Timely delivery of tasks to maintain smooth client transactions

Merchandising Assistant - Blessmart Fashion Inc. (Bossini Kids)

(2019-05 - 2021-09)

• Assisted in merchandise preparation, purchase orders, stock transfers, and inventory monitoring
• Coordinated with suppliers and store merchandisers
• Managed social media platforms
• Supported e-commerce operations across Shopee, Lazada, Zalora, and Zilingo

Trainee (On-the-Job Training) - 8th Avenue Fashion Haus Inc.

(2018-01 - 2018-12)

• Assisted in production and quality control processes

Bachelor of Technology - Apparel and Fashion Design Technology - Technological University of the Philippines (Manila) (2014-01 - 2019-12)

Saint Francis Institute Learning and Business High school Inc. (Camella) (2010-01 - 2014-12)

Saint Francis Institute Learning and Business High school Inc. (Camella) (2006-01 - 2010-12)

Don Stevens Institute (2004-01 - 2005-12)