Dustin Maclay Mera

Versatile professional with 15+ years of experience in Digital Marketing, project management, and recruitment. Recently worked as a Content Creator, Video Editor and Graphic Design, Email Designer, Copywriter in a Digital Marketing agency and Talent Acquisition and Outreach Specialist, leading candidate sourcing and communication strategies for a recruitment firm. Skilled in team leadership, administrative operations, and client relations across industries including eCommerce, real estate, and entertainment.

Known for strong organization, creative problem-solving, and a detail-oriented, efficient work style.

Content Creator / Social Media Manager - Fuzion Hair Studio - U.S.A

(2026-01)

• Manage posting across Instagram, Facebook, TikTok, Google Business, and YouTube
• Schedule 5 posts per week with approved captions and hashtags
• Repurpose content (Reels, Shorts, Stories, before/afters) for multi-platform posting
• Optimize content with location tags, trending sounds, and CTAs
• Coordinate content drops for events, new service launches, and promos
• Track engagement and growth weekly
• Write and publish 2 blog posts per week that educate clients about services, hair care, and solutions
• Create SEO optimized blog content (headings, meta tags, keywords, internal linking)
• Include strong CTAs to book services in blog posts
• Format and post directly to Vagaro or website blog
• Create monthly content topics ahead of time for approval
• Create 1 email campaign per month (newsletter, new service, promo)
• Schedule and send through Vagaro or email platform
• Build and manage segmented email lists
• Automate birthday or seasonal promotions
• Use Canva to design flyers, promo graphics, event materials
• Design Reels covers and social post templates
• Launch campaigns for new services
• Ensure brand consistency with colors, fonts, and logos
• Provide a weekly marketing dashboard with post engagement & reach
• Track blog performance metrics
• Monitor email campaign open & click rates
• Review activity & Google profile performance
• Track influencer partnership results
• Suggest adjustments based on data (best posting times, top performing content, etc.)
• Keep Google Drive fully organized by folders (Content, Events, Training, Campaigns, etc.)
• Upload edited photos, videos, and promotional materials
• Maintain a running content library for easy reposting and repurposing
• Assist with email inbox management & client inquiries
• Monitor Google reviews, Yelp, and Vagaro reviews weekly
• Respond to new reviews using approved response templates
• Flag or escalate negative reviews as needed
• Encourage more client reviews through soft follow-ups
• Identify and reach out to local influencers, gyms, schools, or community partners
• Manage communication and coordinate collaborations (e.g., free service in exchange for promo, social content campaigns, etc.)
• Track influencer engagement and ROI

Marketing Assistant - Salon Owner / Speech Language Pathologist - U.S.A

(2025-10 - 2026-02)

• Manage posting across Instagram, Facebook, TikTok, Google Business, and YouTube
• Use Canva for design post graphics using client-approved templates and branding
• Repurpose content (Reels, Shorts, Stories, before/afters) for multi-platform posting
• Optimize content with location tags, trending sounds, and CTAs
• Coordinate content drops for events, new service launches, and promos
• Draft social media post text, leveraging ChatGPT for content creation
• Write and publish 2 blog posts per week
• Create SEO optimized content (headings, meta tags, keywords, internal linking)
• Educate clients about services, hair care, and solutions through blog posts
• Format and post directly to Vagaro or website blog
• Create 1 email campaign per month (newsletter, new service, promo)
• Schedule and send through Vagaro or email platform
• Keep Google Drive fully organized by folders (Content, Events, Training, Campaigns, etc.)
• Upload edited photos, videos, and promotional materials
• Maintain a running content library for easy reposting and repurposing
• Assist with email inbox management & client inquiries
• Monitor Google reviews, Yelp, and Vagaro reviews weekly
• Respond to new reviews using approved response templates
• Flag or escalate negative reviews as needed
• Encourage more client reviews through soft follow-ups
• Identify and reach out to local influencers, gyms, schools, or community partners
• Manage communication and coordinate collaborations (e.g., free service in exchange for promo, social content campaigns, etc.)
• Track influencer engagement and ROI

Marketing Assistant - MedspaBloom - U.S.A

(2024-05 - 2025-05)

• Use Canva for design post graphics using client-approved templates and branding
• Assist clients in connecting their social media accounts to GoHighLevel
• Draft social media post text, leveraging ChatGPT for content creation
• Follow up with clients to request and collect necessary files and materials
• Create ad graphics in Canva using templates and client branding as a guide
• Collaborate with clients to align ad design with campaign goals
• Write and publish 2 blog posts per week
• Educate clients about services, hair care, and solutions through blog posts
• Create SEO optimized content (headings, meta tags, keywords, internal linking)
• Format and post directly to Vagaro or website blog
• Create 1 email campaign per month (newsletter, new service, promo)
• Schedule and send through Vagaro or email platform
• Keep Google Drive fully organized by folders (Content, Events, Training, Campaigns, etc.)
• Upload edited photos, videos, and promotional materials
• Maintain a running content library for easy reposting and repurposing
• Assist with email inbox management & client inquiries
• Monitor Google reviews, Yelp, and Vagaro reviews weekly
• Respond to new reviews using approved response templates
• Flag or escalate negative reviews as needed
• Encourage more client reviews through soft follow-ups
• Identify and reach out to local influencers, gyms, schools, or community partners
• Manage communication and coordinate collaborations (e.g., free service in exchange for promo, social content campaigns, etc.)
• Track influencer engagement and ROI
• Use ChatGPT to draft initial versions of articles and press releases
• Edit and tailor content to align with client voice and objectives
• Send drafts to clients for feedback and approval
• Schedule finalized content for publication and distribution
• Write or generate email and text content using ChatGPT
• Design supporting graphics when needed
• Build email and text campaigns within GoHighLevel
• Submit campaigns to clients for review, edits, and approval
• Schedule and manage campaign distribution

Talent Acquisition Specialist - Blakely Brown Group - Leeds, UK

(2024-05 - 2025-05)

• Manage end-to-end recruitment process from job posting to onboarding
• Partner with hiring managers to understand role requirements and team needs
• Write and publish compelling job descriptions
• Promote job openings through appropriate channels and contribute to employer brand initiatives
• Craft clear, engaging messages tailored to various audiences across multiple channels
• Draft outreach SMS and LinkedIn InMail
• Coordinate logistics for outreach events, including materials, scheduling, and follow-up
• Use LinkedIn Recruiter to identify, source, and engage high-quality candidates for various client roles
• Build and maintain targeted search strings to locate qualified profiles across industries and job functions
• Generate talent leads and build robust candidate pipelines to support ongoing and future recruitment needs
• Proactively connect with passive candidates and initiate engagement through personalized messaging
• Craft compelling InMail and follow-up messages to drive interest and response
• Nurture relationships with potential candidates through regular, professional communication

Executive Admin Assistant - Industrial Scripts & SUMS Film & Media - United Kingdom

(2022-09 - 2024-09)

• Manage the executive's calendar, appointments, and travel arrangements
• Prepare and organize meetings, conferences, and presentations
• Handle correspondence, emails, and phone calls on behalf of the executive
• Create and maintain organized filing systems and databases
• Create content and articles to be posted on our website (WordPress)
• Create monthly newsletters and emails (ActiveCampaign)
• Project and Team Management / Onboarding new staff and training new employees
• Create content on social media platforms, including Facebook, Instagram, Twitter, and YouTube (Canva, Video Editing, Graphics)
• Utilized Customer service CRM to manage customer inquiries, ensuring prompt and accurate responses
• Create Facebook Ads and Twitter Ads

Digital Asset Manager - Mint Performance Marketing - United Kingdom

(2022-05 - 2023-04)

• Develop and maintain a structured and intuitive digital asset management (DAM) system
• Upload and catalog new digital assets into the DAM system
• Regularly review and update digital assets to keep them current and relevant
• Ensure assets meet quality standards and are properly formatted for various platforms
• Track how people use individual assets, whether internally or externally
• Ensure assets are backed up in case of file loss

Copywriter - Mint Performance Marketing - United Kingdom

(2022-05 - 2023-04)

• Write copy for various channels including, but not limited to: Paid media (primarily Facebook, Google & TikTok), email, SMS, organic social media
• Develop storyboards and media plans using Mint Performance Marketing's best practices and proven formats
• Write copy for various formats including product pages, general web page copy, landing page copy & short-form story articles on publisher partners
• Produce engaging, straightforward text adapted to different advertising channels like websites or print ads
• Research keywords to make interesting written content and proofread work
• Collaborate with graphic designers and video editors to bring storyboards and media plans to life
• Develop image and video ad creative for brands by collaborating and providing instructions to graphic designers and video editors

Market Research Assistant - Mint Performance Marketing - United Kingdom

(2022-05 - 2023-04)

• Conduct market research on several competitor's product and demographic information
• Scrape testimonials and reviews from Amazon and other websites for various products
• Work with the market research manager to support the marketing team
• Scrape content from social media for the marketing team to use for ads
• Audit client's content by identifying the best selling points to use for ads

Customer Service Representative - Manulife Business Processing Services

(2020-10 - 2022-02)

• Sustain relationships and trust with customers through open and interactive communication
• Provide accurate, valid and complete information by using the right methods and tools
• Handle customer inquiries and concern, provide appropriate solutions and alternatives
• Work closely with team leaders to drive innovative solutions to meet business needs

Recruiter - Manulife Business Processing Services

(2020-10 - 2022-02)

• Sourcing candidates through databases and social media
• Design and implement overall recruiting strategy
• Conducting interviews, filing paperwork
• Identifying future hiring needs / designing job descriptions

Operations Supervisor - Teleperformance

(2018-07 - 2020-09)

• Lead, motivate, and coach a team of customer service representatives to meet or exceed performance targets
• Foster a collaborative and high-performance team culture
• Ensure team members have the necessary product knowledge to support customers effectively
• Ensure and manage updates from the clients to provide to the employees especially that the Line of Business was just launched
• Set clear performance expectations and targets for the team, aligned with the goals of the department
• Monitor individual and team performance through regular performance assessments
• Provide direction, instructions, and guidance to ensure the achievement of set goals handling 8 employees

Team Leader - Amazon.com

(2013-10 - 2018-04)

• Ensure and manage updates from the clients to be provided to the employees especially that the Line of Business was just launched
• Set clear team goals and KPIs and do regular performance evaluation
• Oversee day-to-day teams' operation and performance
• Create a healthy and motivating work environment and atmosphere
• Ensure individuals are performing against targets, while reviewing their performance and coaching with employees individually weekly and monthly

Trainer - Amazon.com

(2013-10 - 2018-04)

• Manage Knowledge Transfer to the newly hire employees
• Develop digital and print educational material (e.g. videos and manuals)
• Conduct role-playing activities to develop interpersonal skills (e.g. negotiation, teamwork and conflict management)
• Process request of the credentials of the newly hire employees in a timely manner (Headset, Locker, production and computer and internet access) including follow up with the requirements of the employees
• Conduct employee surveys and interviews

Customer Service Representative - Amazon.com

(2013-10 - 2018-04)

• Respond to customer inquiries, requests, and issues via phone, chat, or email in a prompt and professional manner
• Provide product information, troubleshoot problems, and assist customers with their orders
• Investigate and resolve customer issues such as order discrepancies, payment problems, delivery delays, and product returns
• Use Amazon's systems and tools to access customer accounts and provide solutions

Bachelor of Science - Hotel & Restaurant Management - Our Lady of Fatima University (2024)