Elora Francisco

Marketing Management and Applied Industrial Economics student with experience at the intersection of data, consumers, and commercial growth. Strong quantitative foundation developed through economics research and data analysis, complemented by hands-on experience in e-commerce content, digital campaigns, product launches, and customer activation. Skilled at translating data and consumer insights into actionable marketing and business decisions, with a strong interest in driving online sales, e-commerce performance, and strategic customer growth.

HR Branding Intern at ING Hubs Philippines (2026-04 – Present)

• Partner with HR and Talent Acquisition stakeholders to execute recruitment marketing campaigns, develop campaign materials, and support employee engagement initiatives.
• Created 25 content pieces across internal and external channels to support recruitment campaigns and employee engagement.
• Led an intern engagement event for 40 interns, achieving 85% attendance, coordinating program execution, and stakeholder requirements.
• Supported the development of an employee referral program, contributing to initiatives designed to strengthen internal talent sourcing and participation.

Marketing Intern at Gingersnaps & Just G Philippines (2026-01 – 2026-04)

• Developed 150 SEO-informed product descriptions and e-commerce copy across children's and young women's fashion categories, optimizing product communication for online shoppers.
• Supported 4 collection launches and 8 email campaigns across websites, product pages, social media, and offline channels.
• Supported retail activations and pop-ups, assisting with sales, merchandising, and customer engagement initiatives.
• Coordinated 3 brand photo shoots, including product seeding, KOL outreach, campaign briefs, content review, and deliverable monitoring.
• Contributed to sales and marketing initiatives aimed at strengthening brand awareness and customer acquisition.

Digital & Social Media Intern at betterwater (2023-09 – 2023-12)

• Managed organic and paid digital campaigns across Facebook, Instagram, and X, using audience segmentation and performance data to optimize campaign execution.
• Analyzed reach, engagement, audience, and media-coverage data to evaluate campaign performance and refine targeting and customer activation strategies.
• Conducted cold calling and client outreach to support lead generation and customer acquisition initiatives.

B.S. Applied Economics, B.S. Marketing Management in Applied Economics, Major in Industrial Economics; Marketing Management – De La Salle University – Manila (2021 – 2026)