Merchandising Head - ME & CITY - Head Office, Philippines
(2025-10)
- Lead company-wide merchandising strategy across multiple product categories.
- Own OTB planning, assortment building, pricing strategy, and inventory optimization.
- Drive category performance through sales analysis, sell-through monitoring, and aging management.
- Establish and standardize product hierarchy, merchandising SOPs, and reporting frameworks.
- Lead supplier sourcing and negotiations to ensure cost efficiency and margin targets.
- Partner closely with Operations, Finance, and Marketing to align forecasts and execution.
- Manage and mentor the merchandising team, ensuring accountability and results delivery.
Division Manager - Nordic Heel Unlimited Inc. - San Pedro, Laguna
(2023-05 - 2025-09)
- Directed merchandising, sales, and production development strategies aligned with corporate goals.
- Oversaw end-to-end product development, from concept to mass production.
- Managed product assortment, pricing architecture, and inventory levels.
- Led supplier coordination to ensure on-time, cost-effective, and quality production.
- Implemented cost-saving initiatives across sourcing and production processes.
- Supervised cross-functional teams and monitored KPIs, budgets, and financial performance.
Sales & Marketing Manager - World Class Concepts - Pasay City
(2022-07 - 2023-05)
- Developed and executed sales and marketing strategies to drive revenue growth.
- Led brand marketing plans, promotions, and social media initiatives.
- Built and maintained key customer and distributor relationships.
- Managed sales teams, quotas, territory assignments, and performance tracking.
- Prepared sales budgets and monitored profitability and expense control.
Corporate Merchandising Manager - Multiflex RNC Inc. Philippines - Alabang, Muntinlupa City
(2018-02 - 2022-06)
- Managed corporate-level merchandising across multiple categories and channels.
- Led product development and New Product Introduction (NPI) initiatives.
- Handled product costing, pricing strategy, and inventory management.
- Oversaw China sourcing and supplier relationship management.
- Managed category sales targets, supply chain coordination, and e-commerce product listings.
Retail Merchandising Director - iSportsLife Inc. (FILA) - Makati City
(2017-04 - 2017-12)
- Led OTB planning, brand mix, and price mix strategies aligned with financial targets.
- Partnered with Finance and Sales to define growth objectives and channel expansion.
- Oversaw inventory flow, inbound logistics, and aging stock management.
- Presented merchandising strategies and performance reviews to the CEO.
- Implemented systematized markdown and clearance strategies.
Division Manager - Promark Industries, Inc. (MOSSIMO) - Head Office, Quezon City
(2016-08 - 2017-03)
- Led and developed Retail Area Managers, Store Managers, and staff.
- Managed retail operating plans, budgets, and EPOS-driven performance analysis.
- Ensured compliance with company standards, policies, and safety requirements.
- Delivered sales growth, profitability, and operational discipline across stores.
Merchandising Director - Venice 66 Fashions, Inc. (VANS) - Head Office, Laguna
(2009-11 - 2016-07)
- Drove sales and profitability through strategic merchandising and product placement.
- Managed seasonal flow, OTB, assortment planning, and clearance strategies.
- Analyzed merchandising reports and presented insights to executive leadership.
- Led global coordination with suppliers and brand partners.
Account Manager - Cougar Athletic Trends Inc. (PUMA)
Retail Manager - Relzbach Ventures Inc.
Sales Supervisor - PSI Distribution
Store Supervisor - The Athlete's Foot / Burberry of London
