Eunice Zoleta

Driven branding and marketing strategists with experience in directing content and PR campaigns. Demonstrated success developing and implementing media strategies across traditional media and digital channels.

UGC Content Creator and Video Editor Self-employed (2024 – Present)

• Created UGC content for TikTok, Instagram, and Facebook
• Filmed and edited short-form videos for brands and campaigns
• Developed engaging scripts, hooks, and captions for social media
• Collaborated with brands for sponsored content and promotions
• Produced aesthetic product, lifestyle, beauty, and food content
• Managed content creation from concept to final edit
• Followed social media trends to increase engagement and reach
• Delivered high-quality content within deadlines

Brand Marketing Specialist/ Consultant at Various Brands (2022-01 – 2023-06)

Project Based

• Surge Fitness + Lifestyle: Press Release and Retail Marketing
• Takara Hotel: Social Media and Creatives Alignment
• Royal Aesthetics Clinic: Digital Marketing, Billboard Shoot. Brand Kit

Marketing and Social Media Consultant at Ramada Encore by Wyndham (2022-01 – Present)

• Conceptualized and managed Social Media campaigns, resulting in a 39.3% increase in traffic to Ramada's accounts. While, 493.1% increase in traffic to Skydeck Garden's account over 6-month period.
• Created content calendar, managed and tracked Ramada together with it's sub brands performance across Facebook, Tiktok & Instagram (Skydeck Garden, Pricerite, Justic Corporation and Guico & Kho Law Office).
• Creation of press releases as marketing support.
• Photography, Video Shoots and Graphic Design for Ramada and it's sub brands.

Content, Creatives, Social Media Intern at Wildflour Bakery + Café Corporation (2021-10 – 2022-02)

• Created content calendars for Wildflour's sub brands (Pink's, Pizza, Burger, Farmacy, Little Flour).
• Photography, Video Shoots and Editing for Wildflour (Instagram, Facebook, Tiktok).
• Posted daily stories for Wildflour's sub brands.
• Developed online marketing campaigns for Pink's, effectively increasing sales in general for the longest time.

Founder and Brand Manager at 360 Degrees (2020-05 – 2023-05)

Instagram: @360degrees.ph Facebook: 360 Degrees

• Conceptualized innovative product concepts.
• Launched and managed new products and content releases.
• Executed creative content for social media postings.
• Oversaw media effectiveness that drove market demand.
• Built connections with media and influencers as marketing support.

Bachelor of Science in Biochemistry – De La Salle Medical & Health Sciences Institute (2016-01 – 2019-12)

Introduction to Marketing (07/2020 - 08/2020) University of Pennsylvania

Financial Markets (09/2020 - 11/2020) Yale University

Brand Management: Aligning Business, Brand and Behaviour (09/2020) University of London & London Business School

Brand and Product Management (09/2020) IE Business School