Chief Marketing Officer at Macarons Macarons (2025-09 – Present)
- Leads in brand development and strategy to ensure a successful brand launch, and to maintain brand awareness and reputation.
- Leads in creating and developing brand identity and positioning, from logo development, brand tone, visuals, and voice & vernacular.
- Leads in online and on-ground campaign development and management.
- Utilizes AI to aid in creativity and overall work efficiency
- Leads in influencer marketing and strategies.
- Leads in Content strategies for sales-driven growth
- Identifies issues, analyzes information and provided solutions to problems.
- Maintains energy and enthusiasm in a remote yet fast-paced environment.
Marketing Manager at TheHonestJeweler (2024-11 – Present)
- Leads in brand development and strategy to ensure a successful brand launch, and to maintain brand awareness and reputation.
- Leads in creating and developing brand identity and positioning, from visual identity, brand tone, voice & vernacular, to overall online presence
- Leads in strategizing and executing both product and founder-based content to drive growth and engagement, as well as build trust and social proof
- Conducted market and trend research and social listening to ensure the strength of upcoming campaigns in line with clients branding, goals, and KPIs
- Manages Social Media and E-commerce Platforms to ensure streamlined branding across all boards
- Utilizes AI to aid in creativity and overall work efficiency
- Leads in influencer marketing and strategies.
- Leads in Content strategies for sales-driven growth
- Identifies issues, analyzes information and provided solutions to problems.
- Maintains energy and enthusiasm in a remote yet fast-paced environment.
Branding Lead at Oak Drive Ventures Inc (2024-09 – 2024-11)
- Leads in brand development and strategy to ensure a successful brand launch, and to maintain brand awareness and reputation.
- Leads in creating and developing brand identity and positioning, from logo development, brand tone, visuals, and voice & vernacular.
- Leads in online and on-ground campaign development and management.
- Leads in influencer marketing and strategies.
- Leads in Live selling efforts from designing the backdrop, to script-writing for effective digital campaigns
- Identifies issues, analyzes information and provided solutions to problems.
- Maintains energy and enthusiasm in a remote yet fast-paced environment.
Marketing Lead at Mango Room Studios (2024-06 – Present)
- Leads in conceptualizing content, and approving social media calendar before posting
- Provides leads and prospects for new artists and venues for studio sessions and on-ground events
- Maintains client relationships
- Identifies issues, analyzes information and provided solutions to problems.
- Maintains energy and enthusiasm in a remote yet fast-paced environment.
Accounts Manager at Philia Azul (2023-04 – 2023-07)
- Conducted market and trend research and social listening to ensure the strength of upcoming campaigns in line with clients branding, goals, and KPIs
- Lead in conceptualizing and executing online and on-ground campaigns for clients
- Scouted KOLs to ensure appropriate partnerships with clients
- Created copies and press releases for a variety of campaigns for each client
- Identified issues, analyzed information and provided solutions to problems.
- Maintained energy and enthusiasm in a remote yet fast-paced environment.
Social Media Marketing Consultant at Gallium 31 Inc (2022-05 – 2023-12)
- Conducted market and trend research to strengthen our branding for ongoing and upcoming events and launches
- Leads in conceptualizing social media strategies and content calendars for client
- Leads in content creation content calendar making to ensure client's social media marketing needs are met
- Leads in execution of social media marketing strategies to ensure client's social media presence continues to grow
- Leads in creating copies for all social media platforms to ensure marketing communication is informative, concise, and on brand
- Identified issues, analyzed information and provided solutions to problems.
- Maintained energy and enthusiasm in a remote yet fast-paced environment.
Marketing Communications / Influencer Relations Lead at Vice Cosmetics Group Inc (2020-08 – 2023-03)
- Conducted market and trend research to strengthen our branding for ongoing and upcoming campaigns, events, and product launches
- Conceptualized and executed campaigns and strategies for online and offline events and launches, ensuring that they are effective in the brand's growth
- Built, strengthened, and maintained effective relationships with various Key Opinion Leaders to help turn them into brand advocates
- Built, strengthened, and maintained a community of brand advocated
- Leads in creating copies for all collection and product descriptions to ensure marketing communication is informative, concise, and on brand
- Identified issues, analyzed information and provided solutions to problems.
- Maintained energy and enthusiasm in fast-paced environment.
Product Development Officer at Vice Cosmetics Group Inc (2018-04 – 2020-08)
- Conducted online market and trend research, speaking to various suppliers, as well as creating competitor overviews to determine a strong yearly product line-up
- Coordinated samples from suppliers to ensure products are on brand, innovative, up to industry standard quality, and at the same time accessible in terms of price point
- Traveled to China and Taiwan multiple times yearly to meet with suppliers to ensure proper production of products
- Filed FDA requirements for all products
- Collaborated with team members to achieve KPIs
Product Development Associate at Vice Cosmetics Group Inc (2017-11 – 2020-04)
- Conducted online market and trend research, speaking to various suppliers, as well as creating competitor overviews to determine a strong yearly product line-up
- Coordinated samples from suppliers to ensure products are on brand, innovative, up to industry standard quality, and at the same time accessible in terms of price point
- Traveled to China and Taiwan multiple times yearly to meet with suppliers to ensure proper production of products
- Filed FDA requirements for all products
- Collaborated with team members to achieve KPIs
Influencer / Key Opinion Leader at Self - Employed (2020-03 – Present)
- Produced relevant content and livestreams to reach client/brand's target customers across all main social media platforms such as Instagram, TikTok, and Kumu
- Built relationships with other brand ambassadors and influencers to assist in social media strategy
- Established credibility on social media and persuaded others by virtue of authenticity, engagement, and reach.
- Gathered insights from interaction with current and prospective consumers to enhance content.
- Formulated high-quality written storytelling and visual content for social media campaigns.
- Engaged with consumers using education, passion, and authenticity.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Monitored and built social media following by maintaining solid online presence via community engagement.
Creative Lead at D2BG Trading Corp (2013-06 – 2020-03)
- Provided customer service templates to be used for online purchases
- Maintained client relationships
- Marketed brand through joining and manning multiple local bazaars multiple times yearly
- Lead in developing and approving all materials, products, and designs to be released
- Lead in social media presence
Vocal Talent at LoudBox Studios (2011-03 – 2017-07)
- Sang commercial jingles for a multitude of brand pitches
