Gladys Gigante

Results-driven Influencer Marketing professional with nearly four years of experience managing creator outreach, influencer partnerships, product gifting, and campaign operations for a global beauty brand. Proven track record of executing over 13,000 influencer outreach initiatives, coordinating nearly 2,000 product sendouts, and contributing to more than $2M in Earned Media Value (EMV). Experienced in remote collaboration, cross-functional coordination, and building long-term creator relationships.

Influencer Marketing Associate - Maelys Cosmetics - Remote - USA

(2022-10 - 2026-06)

• Executed high-volume influencer outreach across TikTok, Instagram, and Tribe.
• Researched, sourced and identified qualified influencers on TikTok and Instagram based on brand fit, audience demographics, engagement, and campaign objectives.
• Built and maintained long-term relationships with creators and representatives through proactive communication.
• Coordinated influencer gifting while ensuring accurate order processing and shipment tracking.
• Managed campaign records, creator databases, and outreach documentation.
• Supported global product launches and influencer campaigns by collaborating with cross-functional teams.
• Executed 9,764 influencer reach outs and coordinated 1,360 product send outs in 2025, contributing to $1.2M in Earned Media Value (EMV).
• From January–May 2026, completed 4,026 influencer reach outs and coordinated 630 product send outs while supporting campaigns that generated approximately $870K in Earned Media Value (EMV).
• Improved gifting efficiency by coordinating express shipping when appropriate to support campaign timelines.

Executive Assistant - GoGlam PH - Remote - Philippines

(2021-05 - 2022-01)

• Managed inventory tracking using Google Sheets.
• Processed customer orders and coordinated same-day deliveries.
• Managed product return tracking and administrative documentation.
• Provided responsive customer support and operational assistance.

Bank Teller - United Coconut Planters Bank - On-Site - Philippines

(2016-11 - 2019-03)

• Processed deposits, withdrawals, loan and bill payments with accuracy.
• Assisted clients with banking inquiries and financial services.
• Performed foreign currency exchange transactions.
• Balanced daily cash transactions and promoted banking products.

Bachelor of Science in Business Administration - Marketing Management - De La Salle Lipa (2012 - 2016)

Bachelor of Arts in Communication - Communication - De La Salle Lipa (2010 - 2011)