Hannah Jade Henson

Research-driven writer and content strategist experienced in translating expert insights into clear, structured long-form articles. Strong editorial instincts, high attention to accuracy, and a track record of improving content performance (e.g., 94.5K impressions, 2.36K clicks in 3 months post-revamp via GSC). Comfortable working in fast-moving remote teams, collaborating with editors, and using AI tools responsibly to support research, outlining, and drafting.

Eager to build deeper expertise in markets, commodities, and investor-focused storytelling.

Organic Content Strategist & Writer at QD Skinnovations (2024-06 – 2026-08)

• Wrote and edited long-form and short-form content (blogs, web pages, social content), translating technical topics into clear, audience-friendly writing.
• Built structured outlines and polished drafts through iterative feedback, ensuring clarity, consistency, and brand alignment.
• Led/implemented content + on-page improvements post-revamp resulting in 94.5K impressions, 2.36K clicks, 2.5% CTR (last 3 months, GSC), supporting high-ticket inbound inquiries via organic discovery.
• Conducted topic research using keyword/intent analysis (SEMrush + GSC) to identify high-value content opportunities and FAQs.
• Managed content calendars and production workflows across multiple deliverables, consistently meeting deadlines in a remote setup.
• Coordinated with stakeholders to gather inputs, refine messaging, and reduce revision cycles through clearer drafts and formatting.
• Maintained tracking and reporting in Google Sheets/ClickUp to support planning and execution.
• Used AI tools responsibly to support research, summarization, and first-draft ideation while applying editorial judgment and fact-checking.

Bachelor of Science in Information Technology – BESTLINK COLLEGE OF THE PHILIPPINES (2018)