It's Sheera

Sales and Operations leader with over 10 years of experience in telecommunications retail, field force management, and sales capability development. Proven track record in scaling nationwide retail operations, developing high-performing sales teams, and driving market share growth across competitive telecom channels. Experienced in leading cross‑regional teams, implementing performance-driven retail strategies, and aligning training, sales, and operations to deliver sustainable revenue growth.

HEAD OF FIELD FORCE MANAGEMENT - realme Philippines - Taguig City, Philippines

(2019-01 - 2023-12)

• Directed nationwide manpower planning, deployment strategy, and retail store coverage across key telecom partners.
• Monitored sales performance through KPI dashboards including sell‑out performance, activations, conversion rates, and promoter productivity.
• Led operational reviews and store audits to ensure strong retail execution and compliance with partner standards.
• Managed field force operational budgets including agency partnerships and manpower costs while optimizing ROI.

HEAD OF TRAINING & DEVELOPMENT - realme Philippines - Taguig City, Philippines

(2023-01)

• Led a nationwide training organization composed of 5 National Training Managers, 1 Training Coordinator, and 17 Regional Training Managers.
• Designed structured sales capability programs including product training, train‑the‑trainer frameworks, and retail sales coaching systems.
• Implemented blended learning strategies combining classroom training, in‑store coaching, mentoring, and digital learning.
• Standardized career development frameworks, SOPs, and competency models across the sales organization.

SALES COACH - Huawei Technologies Inc. - Taguig City, Philippines

(2017-01 - 2019-12)

• Increased regional market share from 4.5% to 22% within one year through targeted promoter capability programs.
• Designed technical training modules to strengthen high‑end device selling capabilities among concept store promoters.
• Led national sales rallies and dealer engagement initiatives to improve promoter motivation and sales performance.

RETAIL TRADE MARKETING - OPPO Philippines - Cebu City, Philippines

(2014-01 - 2017-12)

• Led retail marketing initiatives including merchandising, POSM deployment, and promotional campaigns.
• Conducted market sensing and competitor benchmarking to guide sales strategy.
• Organized roadshows, product launches, and retail activation programs to strengthen brand awareness.

Bachelor of Science - Management - University of the Philippines Visayas