Jaira Farrales

Managed end-to-end digital marketing strategy, including campaign planning, implementation, optimization, and performance tracking, while building and optimizing automated funnels, workflows, and CRM pipelines using Go High Level.

Managed Meta

Ads campaigns, writing ad copy, creating ad creative, and tracking analytics and reporting to guide optimization decisions. Maintained and updated WordPress websites, implemented SEO improvements, and ensured landing pages aligned with active marketing campaigns.

Digital Marketing Specialist - OUTSOURCED DOERS INC.

(2024-10 - 2026-07)

• Managed end-to-end digital marketing strategy, including campaign planning, implementation, optimization, and performance tracking, while building and optimizing automated funnels, workflows, and CRM pipelines using Go High Level.
• Managed Meta Ads campaigns, writing ad copy, creating ad creative, and tracking analytics and reporting to guide optimization decisions.
• Maintained and updated WordPress websites, implemented SEO improvements, and ensured landing pages aligned with active marketing campaigns.
• Coordinated marketing projects using ClickUp, created SOPs, and streamlined workflows to improve efficiency and on-time delivery.
• Designed branded digital assets in Canva and used AI tools like HeyGen for content creation, while conducting website quality checks and troubleshooting to resolve technical and usability issues.

Creative Lead - ENOVAE

(2024-05 - 2024-10)

• Directed creative vision and messaging for UGC-style video campaigns, writing scripts and copy while guiding a team of editors through concept development and production in CapCut and Adobe Premiere Pro.
• Oversaw quality control across video and visual deliverables, including Canva graphics, ensuring brand consistency and usability standards before final delivery.
• Used performance and engagement analytics to refine creative strategy and improve future content.

Web and Graphic Designer Intern - DATADYNAMIX INC.

(2024-02 - 2024-05)

• Designed graphic assets and layouts using Figma to support website and marketing materials.
• Developed responsive websites using HTML and CSS, focusing on clean structure and improved user experience.
• Updated and managed website content using WordPress, ensuring functionality and visual consistency.
• Created structured email layouts using HTML for effective digital communication campaigns.
• Collaborated with the development team to ensure cohesive design implementation and optimized frontend performance.
• Conducted website and application testing to identify layout issues, broken functions, usability concerns, and responsiveness problems.
• Performed quality assurance checks before deployment to ensure websites and applications met project requirements and functionality standards.
• Documented identified issues and coordinated with developers to support fixes and improvements.

Executive Virtual Assistant - FREELANCE

(2022-02 - 2024-01)

• Managed daily business operations including email management, calendar scheduling, client coordination, phone support, appointment setting, follow ups, and administrative tasks using Google Workspace.
• Utilized HubSpot CRM to manage contacts, track leads, maintain organized databases, and support client communication workflows.
• Executed Facebook lead generation campaigns and assisted in funnel setup to support client marketing strategies and audience growth.
• Created marketing graphics and promotional materials using Canva, and produced photo and video content using Canva and CapCut for social media marketing.
• Handled data entry, document preparation, and file organization to streamline internal processes and maintain operational efficiency.
• Maintained accuracy and attention to detail while handling multiple tasks and client requests simultaneously.

Account Specialist - SITEL GROUP (FOUNDEVER)

(2019-08 - 2021-01)

• Handled auto and life insurance accounts, assisting customers with billing inquiries, account status updates, and premium adjustments.
• Processed coverage updates and policy changes based on client requests using CRM systems.
• Communicated with clients via email to send policy documents, confirmations, and account updates.
• Maintained a 90 percent customer satisfaction rate based on survey results.
• Received commendations from customers for professionalism, accuracy, and effective issue resolution.
• Demonstrated problem-solving and analytical skills in resolving customer concerns efficiently.

Technical Support Specialist - DOLE - Special Program of the Employment of Students (SPES)

(2019-04 - 2019-06)

• Assisted supervisors with data entry tasks to improve operational efficiency.
• Designed and printed identification cards for barangay health workers using Adobe Photoshop, including layout design, photo capture, printing, and lamination.
• Created invitation layouts and event materials using Photoshop.
• Provided audiovisual support in the events center during town programs, ensuring equipment functionality and smooth technical operations.
• Collaborated with departments to troubleshoot internet connectivity issues and provide technical assistance when required.
• Assisted users with technical concerns and helped resolve hardware and software related issues.

Bachelor of Science - Information Technology - Pangasinan State University