Jair Castrence

Business development and marketing strategist with 10+ years in automotive and property industries. Proven success in nationwide program launches, dealer engagement, and customer-focused campaigns. Skilled in blending strategic vision with hands-on execution to drive growth across diverse markets

Ayala Land International Sales Inc. International Property Specialist| Apr 16, 2025 - Present

• Conduct booth activations and roadshows to engage diverse client groups. 
• Leveraged partnerships across local and global markets to enhance brand visibility and drive sales growth. 
• Maximize digital and on-ground campaigns in local and overseas markets. 

• Directed brand launch and 3 showroom inaugurations, attracting 5,000+ visitors in opening week. 
• Designed localized dealer support programs with OOH and print campaigns. 
• Coordinated cross-agency campaigns for synchronized national rollout. 

• Executed regional product launches and showroom-level test drive events. 
• Delivered dealer marketing kits and reporting systems to align bottom-up dealer engagement. 
• Strengthened dealer visibility through coordinated regional activations. 

• Rolled out Hino Finance and Hino Insure, increasing dealer participation by 80%. 
• Launched dealer-led BTL campaigns (All-In, Haulideals, Light Duty Deals, Raining Deals). 

Suzuki Philippines Inc. Market and Events Specialist |Sept. 7 2015 - Jan 2021

• Spearheaded national events including Suzuki Autofest, STV Test Drive Series, and Philippine International Motorshow. 
• Designed and implemented dealer initiatives via mall tours and customer incentive programs.
•  Delivered targeted marketing collaterals and insights to enhance retail performance.

• Managed day-to-day operations, marketing, and customer service for a food business startup.

• Conducted in-depth market research and consultation on assigned industries. 
• Delivered analytical reports supporting investment and market decisions.

• Built automated scripts and web scraping tools to collect, transform, and report structured/unstructured data. 
• Analyzed datasets with SQL and partnered with teams to deliver insights, ensure data quality, and document workflows

•  Build relational business while promoting the automobile brand

De La Salle-College of Saint Benilde Bachelor of Science in Hotel Restaurant and Institutional Management | 2003 - 2006

Track of Specialization : Hospitality Management