Jan Russel De Torres

Self-taught copywriter and lead generation business owner who writes conversion-focused copy for Facebook ads, cold outreach scripts, and follow-up sequences. Experienced in testing copy against real budgets, diagnosing weak messaging, and iterating based on response metrics. Studies direct response copywriting under masters like Ogilvy, Halbert, and Makepeace.

Builds audience on X with daily writing and engagement analysis. Age 18 with proven track record of turning words into revenue without external support.

Founder & Copywriter - Northbound Consulting - United States

Built lead generation business from zero. Write Facebook ad copy, cold outreach scripts, and follow-up sequences that convert homeowners into booked appointments for contractors across the US.

• Test headlines against real budgets and measure performance
• Diagnose underperforming scripts by analyzing replies and objections
• Rewrite copy based on data until conversion metrics improve
• Apply direct response copywriting principles to increase response rates