Janelle Baluyan

Marketing leader with 15+ years of experience driving business growth through marketing strategy, brand development, product marketing, digital transformation, and demand generation. Built an 11-year career with 3M across the Philippines and Southeast Asia before co-founding a manufacturing business and consulting with SMEs across multiple industries. Combines strategic thinking with practical execution to help businesses grow.

Marketing Strategist & Consultant - Baluyan Creatives

(2022-03)

• Develop marketing strategies and growth initiatives for SMEs across Australia, the US, and the Philippines.
• Lead content strategy, demand generation, Meta advertising, and marketing analytics across multiple industries.
• Manage creative projects from campaign planning through content production and execution.

Co-founder & Marketing Director - FutureTek Industrial Corporation

(2019-09)

• Lead marketing strategy, branding, product positioning, and commercial growth for the TibayMix brand.
• Built the company's marketing function, digital presence, and brand assets from the ground up.
• Helped grow a multi-million-peso manufacturing business by 68% (2024), 47% (2025), and 43% YoY (2026).

Marketing Manager - 3M Philippines & Southeast Asia

(2010-05 - 2021-06)

• Led product marketing, commercialization, and integrated marketing initiatives across Southeast Asia.
• Developed the local and regional digital marketing and e-commerce capability roadmaps.
• Delivered 42.8% sales growth for a multi-million-dollar portfolio.

Bachelor of Arts - Management Economics - Ateneo de Manila University (2010)