Jaquilyn Laya
PR Affiliate & Influencer Marketing
Hire this person
Send a job offer directly to this candidate
About
A versatile professional experienced in influencer marketing, social media management, and content creation. Skilled in handling brand accounts, coordinating with influencers, and executing digital campaigns to drive engagement and brand growth.
Experience
PR Affiliate & Influencer Marketing at ARP DIGITAL MARKETING (2026 – Present)
- Managed influencer outreach, PR gifting, and TikTok Shop affiliate campaigns.
- Identified, recruited, onboarded, and negotiated with KOLs, influencers, and affiliates.
- Coordinated creator collaborations, product seeding, and campaign execution.
- Created campaign briefs and ensured content aligned with brand guidelines.
- Handled the end-to-end PR kit process, including creator selection, product seeding, shipment coordination, and follow-ups.
- Monitored affiliate performance, sales, and campaign KPIs.
- Prepared performance reports and maintained strong creator relationships.
- Managed and engaged affiliate communities through Viber and Messenger, providing campaign updates, support, and announcements.
Social Media Associate & Content Creation Assistant at ARP DIGITAL MARKETING (2025 – Present)
- Managed daily content posting across brand social media accounts
- Organized and maintained content banks for consistent and timely publishing
- Assisted in content shooting, including planning and execution of photo/video materials
- Developed content strategies to improve engagement and brand visibility
- Ensured all content aligned with brand identity and campaign goals
Social Media Associate - Intern at PSDM - Pauline Socials Digital Marketing (2024-01 – 2025-12)
- Produces content to promote brands and products
- Ensures content matches brand messaging and stays authentic
- Plans, shoots, and edits short-form videos
- Engages audience through consistent posting
- Monitors content performance and trends
Content Creator/ Affiliate at ARP DIGITAL MARKETING (2024-01 – Present)
- Produces content to promote brands and products
- Ensures content matches brand messaging and stays authentic
- Plans, shoots, and edits short-form videos
- Engages audience through consistent posting
Education
Bachelor of Business Administration in Marketing – Our Lady of Fatima University (2022-01 – 2025-12)
