Jay Lagazo

Versatile, systems-oriented Graphic Designer with over 7 years of experience transforming complex brand strategies into high-converting visual assets and cohesive digital experiences. Proven track record of bridging the gap between artistic vision and business growth, leading design systems that reduce asset production time while boosting user engagement across multi-channel campaigns.

Independent Design Practice | Contract Visual Consultant - Self-Employed - Remote & On-Site Commissions

(2019)

Successfully operated a full-scale independent design consultancy by managing end-to-end creative direction and asset execution for local and international brands, while independently negotiating all project logistics to maintain a 100% on-time delivery record across concurrent pipelines.

• Potato Corner Canada | Digital Marketing Collateral — Localized and scaled global brand guidelines for the Canadian market, engineered a cohesive suite of high-engagement digital marketing graphics and promotional layouts.
• Open House Austin | Social Media Content — Developed a clean, structured social media layout system that translated complex real estate and lifestyle data into digestible, visually compelling carousel slides and infographics.
• Emma Pinkerton | Social Media Content — Translated a highly curated personal brand aesthetic into dynamic digital layout templates, balancing elegant whitespace with refined typography systems.
• Sakura Lux | Social Media Asset Design & Art Direction — Established the premium visual mood, photography styling treatments, and layout aesthetics for luxury branding initiatives across digital channels.

Senior Graphic Designer - FILA Philippines

(2025-09)

Drove the end-to-end execution of high-end shoe catalog photoshoots and social media campaigns, managing the entire post-production pipeline—including advanced digital compositing and cinematic video Reels—to elevate digital brand engagement. Bridging the gap between creative vision and physical execution, I assisted in the design and prototyping of footwear and collaborative merchandise while developing immersive retail store displays that seamlessly translated the brand's iconic athletic-lifestyle aesthetic into the brick-and-mortar environment.

Art DIrector - Just-Jame Studio Corporation - Hybrid

(2024-01 - 2026-07)

Spearheaded comprehensive brand identity overhauls, design systems, and high-stakes pitch deck architectures that successfully secured client approvals for large-scale events, experiential activations, and TV commercials (TVCs).

Bachelor of Science in Business Administration - Marketing Management - Polytechnic University of the Philippines (2019 - 2023)