UX/UI Designer and Researcher at Shopping Center Management Corporation (SCMC) (2023-05 – Present)
Handled UX research and design across e-commerce and service platforms within SM Supermalls. Collaborated closely with cross-functional teams to improve usability, streamline user flows, and support both customer experience and operational efficiency.
- Led end-to-end product design from discovery and research to high-fidelity UI and post-launch validation
- Co-authored design system documentation to ensure consistent UI execution and handoff across teams
- Identified friction points and improved user flows across the app, contributing to conversion gains and smoother interactions
- Proposed design improvements that supported platform cost-efficiency, including changes that reduced unnecessary API usage
- Conducted UX research through field observations (DILO), usability testing, and surveys before and after feature deployment to ensure relevance and impact
- Acted as a subject-matter-expert (SME) in customer experience, providing design recommendations aligned with strategic goals
- Facilitated internal coaching sessions and knowledge-sharing practices; mentored junior designers and contributed to improved team onboarding
UX/UI Consultant at Qorenext (2023-05 – 2025-08)
Served as a UX consultant for both internal and client-facing digital products. Balanced UX strategy, design execution, and technical implementation.
- Led the UX direction of multiple projects, delivering user-centered strategies and design outputs from wireframes to prototypes
- Collaborated with developers to implement front-end features using Angular and WordPress (Beaver Builder)
- Created marketing and brand assets, including LinkedIn graphics, internal visuals, and responsive email templates
- Implemented email designs into Outlook, ensuring compatibility across devices and platforms
- Conducted interface reviews and design QA to identify and resolve usability issues
- Worked closely with product and engineering teams to align on design goals, technical feasibility, and delivery
UI/UX Engineer at YouSource Inc. (2021-08 – 2023-05)
Acted as the subject-matter expert (SME) for mobile UI/UX for flutter. Led prototyping, UI development, and design system documentation for multiple agile projects.
- Designed and built responsive interfaces using HTML, SCSS, JavaScript, Angular, Ionic, and Flutter
- Translated design mockups into functional user interfaces, ensuring visual and behavioral consistency
- Led UI debugging and design QA across concurrent projects to improve user experience and front-end stability
- Developed and documented an internal design system to support reusable components and cross-team alignment
- Mentored interns and new designers on tools like Adobe XD and Figma; facilitated smoother onboarding and collaboration
- Collaborated with developers and QA to resolve front-end issues and align on component behaviors
UI/UX Engineer at YouSource Inc. (2021-04 – 2021-07)
- Assisted in conceptualizing web apps, building wireframes, and debugging UIs
- Co-developed internal design documentation for dev alignment
- Supported early-stage prototyping, mockups, quality checks, and user research
