Google Ads Specialist For Ecommerce| PMax| Shopping | GMC Feed | GA4
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I’m a Google Ads Specialist with 10+ years of experience helping e-commerce brands grow profitably through data-driven marketing strategies. I specialize in Google Shopping, Performance Max (PMax), and Google Merchant Center optimization to increase sales, improve ROAS, and scale campaigns efficiently.
I manage the full Google Ads process, from campaign strategy and product feed optimization to scaling and performance management. My focus is not just generating traffic, but driving real revenue growth while maintaining profitability.
Core Expertise & Strategies
Leveraging Google’s machine learning to build adaptive, multi-channel campaigns that optimize in real time across Search, Shopping, Display, YouTube, and Discover.
Advanced product feed management, structure, and bidding strategies that improve visibility, CTR, and conversion rates.
Best-Seller Scaling Strategy
Prioritizing high-performing products to maximize volume, ROAS, and overall account stability.
Margin-Based Campaign Structures
Allocating budget toward high-margin SKUs to ensure profitable scaling and smarter spend distribution.
Zombie / Low-SKU Recovery
Identifying underperforming SKUs and revitalizing them through feed fixes, segmentation, and testing frameworks.
Using custom labels for precise bidding, reporting, and segmentation aligned with business goals.
Strategic setup and management of GMC promotions to increase product visibility and improve Shopping performance.
Layered remarketing strategies based on user behavior to increase engagement, conversion rates, and lifetime value.
Budget & Performance Management
Managed monthly ad budgets from $500 to $500,000+
Experience scaling both SMBs and large enterprise e-commerce stores
Strong focus on ROAS, profitability, and sustainable growth
Continuous optimization using advanced analytics and performance insights
Successfully managed local and nationwide campaigns across:
EU (Netherlands, Belgium, Germany, Spain, etc.)
I adapt strategies based on market behavior, competition, and seasonality to consistently hit performance targets.
E-commerce (500+ websites handled):
Lead Generation Experiences (500+ websites handled):
